Results tagged “applestore”

              

The new Apple Store on Broadway and West 67th opened this morning, with a crowd of Apple enthusiasts as well as the curious queueing up down the block. The line moved pretty quickly, with visitors being welcomed by cheering Apple employees who also handed out t-shirts.

    

Yes, even this slightly blustery and drizzly weather, there are Apple loyalists patiently waiting for tomorrow's opening of the Upper West Side Apple Store. Sure, it's the fourth one in the city and, no, there isn't a new product. Just before 10 p.m., there were about six people waiting, with about 10 people asking them why they were waiting and other passers-by snickering.

                     

New York's newest Apple Store, at West 67th and Broadway, is officially opening up its doors this Saturday at 10 a.m. (we're told they will be giving out t-shirts). We're about to head inside for a special sneak peek, and will be updating with more images over the course of the day. First impression: that's a lot of glass! And the roof is glass, too. And this is their fourth glass staircase.

Recently we got a glimpse of the glass roof sheltering the new Apple Store, courtesy of a remote control helicopter. Now we learn that this latest store will officially open in November. The company recently went on record saying during yesterday's investor call, "We plan to open our first two stores in France, including one at the Louvre as well as our fourth high profile store in Manhattan on the Upper West Side." Let the hype begin!

Apple fanatics are like thisclose from getting a restraining order with their latest stunt: aerial footage of the "special roof on the upcoming Apple Store at 67th and Broadway." How did they attain this footage? A remote control helicopter, obvs. They note the roof will cover the rear 3/4 only, and the store is slated to open just before Christmas. What's that, will it be spectacular, you ask? One man says: "Someone who knows says this building is going to be really spectacular." Confirmed.

There may be a recession, but Apple products might be nearly recession-proof. According to Bloomberg News, the company's Fifth Avenue store at 59th Street is the highest grossing store along that ritzy part of the street, which includes Tiffany & Co., Harry Winston, and Abercrombie & Fitch. While Apple doesn't disclose store specific data, given that Apple's overall store revenue has increased by 2.5% and other neighboring stores' company revenue has declined 22-30%, the guess is that the Fifth Avenue Apple store has $350 million in annual sales or $35,000 of sales per square foot (per square foot, Tiffany does less than half). Native New Yorkers and tourists alike flock there, and one analyst explained, "Even if [people] are not spending money elsewhere, people are still spending money on technology gadgets. It’s both a need and a want. It fulfills that retail-therapy component." Apple's retail chief Ron Johnson pointed out that the location is open 24/7: "The middle of the night is a really interesting time. It’s the waiters in the restaurants, it’s the actors on the stage. When they’re off work, they may not want to go off to a club or want to go home." He also confirmed that the Upper West Side location will open later this year.

While it's not the level of iNsanity the initial iPhone release prompted two years ago, people did/are lining up for the new iPhone 3G. Engadget reports, "A few hundred people lined up outside the Fifth Avenue Apple Store today for Apple's new iPhone, with the those The iLife guys up front descending into the store at 7AM to the sound of applause from the cheery horde of Apple Store employees. It was a far sight from the mayhem of previous launches -- the whole line was able to be contained in the elevated portion to the right of the store, no sidewalk necessary -- but it was still a fairly impressive turnout for a spec-bumped phone and a rainy night." And the line outside the Soho store doesn't look too bad either. But iPhone consumers, be careful: Police Commissioner Ray Kelly has previously attributed the rise in young muggers on the shiny device!

Apple items are really hot: Police arrested a man who "would allegedly stalk his victims as they left the [Apple] store on Prince Street, assault and rob them, and then pawn the stolen merchandise," according to the Post. In one instance, Dwyane Stewart came up behind a business executive, pushed a "hard object" into his back and threatened, "Don't do nothing stupid," before taking his computer. Stewart robbed three people, pawning the items at an electronics store: "He was nabbed after a person who had unwittingly bought one of the hot computers took it in for service at an Apple Store. A worker there looked up its registration number and discovered it had been reported stolen." The computer was traced back to the store and then to Stewart. Stewart admitted to the robberies and is being held on $50,000 bail.

Yesterday, Police Commissioner Ray Kelly said that 23-year-old missing teacher Hannah Upp, last seen on August 29, was spotted at the Fifth Avenue Apple Store. According to the Daily News, Kelly said, "We know that because a classmate saw her and approached her in the store," and then police checked tapes.

WNBC reports that Hannah Upp, the 23-year-old school teacher last seen on August 29th (leaving her keys, phone, wallet, and ID in her apartment), "was reportedly spotted checking her e-mail" at the Apple Store on Fifth Avenue. According to WNBC, "members of Upp's family screened the tape and confirmed it was her," and police are also checking to see if Upp did access her e-mail. Police had not suspected Upp was the victim of foul play, because she may have been unhappy with her job. America's Most Wanted is now involved and there's currently a $12,000 reward for information about her whereabouts.

After playing a show in the Hamptons this weekend that cost concertgoers $1500 a pop, the Jonas Brothers played a surprise free show at the SoHo Apple Store last night. Almost 1,000 people showed up (about half were turned away) in order to see the purity ringed-hands of the brothers Jonas rock out songs from their new EP A Little Bit Longer. The brothers have been busy: they are co-hosting TRL in honor of Jonas Brothers Fan Week and yesterday morning, they visited Regis & Kelly's studio, where an out-for-a-jog Steve Guttenberg checked in with Jonas Brothers fans outside the studio. We didn't think that there was a way for Steve Guttenberg to rule any more than he already did.

This Friday, Apple is releasing the next generation of its extremely popular iPhone. Last week, the line for the new 3G iPhone started to form at the Fifth Avenue store.

MOVIE: Freshly out on DVD and screening tonight at Pianos is the Ian Curtis biopic Control. Cool off in the A.C., watch the flick for free and maybe even win some prizes. The film was co-written by Deborah Curtis, and follows the life of the Joy Division singer who committed suicide at 23. Watch the trailer here.

There's currently a long line forming outside of the Apple store on 5th Avenue...but not everyone in it seems to know why they are there. Engadget reports that "the group is more than 60-deep, though most people seem confused about what they're waiting for, while some believe they're actually camping out for a 3G iPhone."

The Chrysler Building. The Seagram Building. The Apple Store Soho? The Center for Architecture's executive director Rick Bell made a list of 10 great buildings to see in New York City (presumably for tourists) and spoke to the AP about it. The list spans two boroughs, a classic skyscraper, a beloved transportation hub, and retail stores, and some landmarks are deliberately left off (like the Empire State Building which everyone knows about):
• Conde Nast Building, for its "environmentally correct" design by Fox & Fowle.
• Brooklyn Museum, for the modern entry pavilion and plaza, designed by James Polshek, against its Beaux Arts facade; the AP writes the addition makes makes the museum "inviting and accessible, a suitable centerpiece for Brooklyn's burgeoning hipster art scene."
• Prada New York in Soho, designed by Rem Koolhaas, for the way it "displays the merchandise, it doesn't sell it."

THEATER: Over the summer the Belarusian Free Theater was arrested, along with their audience, during a performance of their play Being Harold Pinter, which uses Pinter’s magnificent Nobel Prize acceptance speech as a springboard for theatrical dissent, something the Belarus police state isn't really so into. (For that reason, the company’s performances are normally held secretly in alternating private apartments.) Unable to bring the entire production to New York for his Under the Radar festival, Artistic Director Mark Russell instead invited journalist/playwright Nikolai Khalezin (pictured) to present Generation Jeans, his solo show with DJ; it’s a semi-autobiographical account of a freedom fighter and the beginning of the “Jeans Revolution.” – John Del Signore

THEATER: Under the Radar, arguably New York’s most exciting theater festival, begins today at The Public Theater and a few other odd locations like the Whitehall Ferry terminal. (There are also a few shows at the Classic Theatre of Harlem, P.S. 122 and The Kitchen.) One of the most buzzed about site-specific shows is Etiquette by the London company Rotozaza. It was a surprise hit at last year’s Edinburgh Festival; here the experience takes place at the East Village Ukrainian restaurant Veselka and involves only two actors: you and a friend (or stranger). It’s described as “a private theatrical experience for two people in a public space; the participants take a seat across from each other at a small table (the stage), put on headphones and follow a recorded script, complete with stage directions taking them through a half-hour play, in which they are both performers and audience.” And after the show, you can get pirogies with the cast! – John Del Signore

Earlier this week, the NY Times had an article about how Apple's retail stores were uncommonly successful. The Apple Stores contribute to 20% of revenue, unlike other big brands whose brick-and-mortar offerings tend to be more about brand presence than actual ringing of cash registers (example: the Samsung Experience store at the Time Warner Center doesn't actually sell Samsung products).

Could Apple be planting a seed on a location near Lincoln Center? The Meatpacking district Apple store still has that new-store smell as Apple fever extends north. According to the Post, Apple is looking to take over space at the northwest corner of Broadway and West 67th, where there's currently a two-story Victoria's Secret store.

TREE LIGHTING: Earlier this year, New Yorkers Fountains of Wayne transformed Demetri Martin into a lonely suit living in Brooklyn in this video. Tonight the band will be rockin' around the Stuy Town Christmas tree. A reader writes in:I just happened to see this flyer hanging up for the annual christmas tree lighting. And what the hell is this...7:30-8:00pm, FOUNTAINS OF WAYNE. Seems like it's top secret, but there are flyers everywhere.Random! But if you're...

Last week we all learned the new Apple store would be opening in the Meatpacking District just in time for a holiday spending spree. Since then, eager Mac fans have been stalking the place at night -- trying to get a glimpse into the shiny new tech haven. Today we went inside for a sneak peak at what has to be the nicest of the three Manhattan stores so far. Upon entering you'll be greeted...

With so much buzz about the Brooklyn Apple Store lately, we nearly forgot about the almost-opened shop in the Meatpacking District. Still coyly covered up, the final reveal is just around the corner, as signs promise a December 7th opening -- just in time to spend your Christmas bonus on shiny new iThings. This location has two stories with a glass staircase connecting them, and it will be a circular staircase similar to the...

EVENT: Julian Schnabel will be screening clips from his latest flick, The Diving Bell and the Butterfly tonight. Lou Reed, who Schnabel recently documented in Lou Reed’s Berlin, will also be on hand. 7pm // Apple Store [103 Prince St] // Free READING: The Desk Set's "Drinks with an Author" series continues tonight at Greenpoint's WORD. This evening chat with Kara Jesella and Marisa Meltzer, authors of How Sassy Changed My Life: A Love Letter...

Last month rumors of an Apple Store in Brooklyn started to spread, and now there's some news on where the store may land.

The NY Times is hinting that Brooklyn may be so over, a theory that seems to be based around Heath Ledger leaving the borough.

What if Brooklyn’s recent cachet as the locus for what’s next is little more than a thin and fragile crust of chic, hiding the insecurity of people who constantly measure the social currency of their ZIP code by Manhattan standards? The number of trendy boutiques, bistros and music clubs in Brooklyn may have spiked in the last five years, but its infrastructure of cool still represents only a fraction of that found in Manhattan. Its new identity is moored to a finite number of shops, restaurants, luxury condominiums and, yes, celebrities. If even one leaves, a void is created. Could the borough’s new status vanish as quickly as it ascended?

EVENT: We're sponsoring, and our publisher is hosting, the NYC Photobloggers event tonight. Come over to the Apple Store to see a dazzling display of digital images and the faces behind the photos: Eliot Shepard, Jay Parkinson (yes, that Jay Parkinson) and a whole lot more will be on hand. There will also be a special presentation by Jen Bekman of 20x200, Hey Hot Shot, and the Jen Bekman Gallery and an after party at Merc Bar.

at 9 pm.

THEATER: The National Asian American Theatre Company is known for creating adventurous theater with an all-Asian American performing plays that often have little to do with Asian Americans. Their newest production is Blind Mouth Singing by Jorge Ignacio Cortiñas; it uses a watery set and live music to tell a story of an “overly strict matriarch; her young son Reiderico who sneaks out of the house to visit his best friend who lives at the bottom of a well; her sister who treats syphilis patients in the open-air market; and her older son who bullies everything within his reach.” Martin Denton writes: “Authentic magic happens only rarely in the theatre… I'm talking about those rare wonderful moments when we see one thing on stage with our eyes, but our hearts tell us we're seeing something entirely different. Blind Mouth Singing is filled with such moments of magic.” John Del Signore

The Wizard of Oz has really been updated for current times. Now, in addition to Toto, Dorothy carries a bag from the 5th Avenue Apple Store with her. At least that's what Dorothy, played by Ian Kennedy, did as part of the Yankees' rookie hazing tradition where green players dress up in crazy outfits. We expect this version of The Wizard of Oz to come to an off, off, off Broadway location in the post-season.

Last week Racked reported that there's word of an Apple store opening in Brooklyn. The question is, which neighborhood will iNvite them in. Dumbo NYC reports that Two Trees has reached out to Apple in the past, but they "weren’t ready". If they're ready now, their options in Dumbo would include the 6600 sq.ft space at 70 Washington Street and the 6700 sq.ft space across the street at Washington and Front Street.