Results tagged “antismoking”

The NYC Department of Health has taken an aggressive approach to promoting the benefits of not smoking. This week, it focused on how a pack of cigarettes will now cost over $9, thanks to a federal excise tax, and offered free nicotine patches for the day to help encourage smokers to break the habit.

Following in the tradition of showing one smoker's missing fingers and a smoker with a removed larynx, the Health Department continues with graphic images to scare smokers into quitting: New matchbooks show decaying gums and teeth (we've obscured the image, in case there are people eating... click here for full image). Other image include "ravaged lungs... painful tumors." Health Commissioner Dr. Thomas Friedan said, “Throat cancer, gum disease, blackened lungs – these are the realities of smoking. Many countries put these images right on the cigarette pack, where they belong. While the US hasn’t done this yet – and New York City is pre-empted from requiring cigarette package labels – we are putting these images where New Yorkers buy cigarettes, just before they light up, in the hope they’ll think twice about the decision to continue smoking.”

In a blockbuster show of billionaires believing in public health, Bill Gates and Mayor Bloomberg will spend $500 million on anti-smoking initiatives around the world. Five million people die from tobacco-related illnesses each year.