Results tagged “adcampaign”

There's nothing like the MTA to make you question your faith! So maybe the new advertisements for Atheism on city buses are appropriate. The campaign will take over 20 Manhattan buses for about one month, and president of New York City Atheists, Ken Bronstein, says the test run could be reaching other boroughs later this year (the group's website is taking donations for the next roll out). The ads read: "You don’t have to believe in God to be a moral and ethical person."

Today PETA released its newest ads in the long campaign where famous figures such as Pamela Anderson and Dennis Rodman profess that they'd rather "Go Naked" than wear fur. Who's joining those illustrious ranks? It's the strippers from Rick's Cabaret! PETA says, "Nowadays, savvy investors are looking for safe bets." Those bets probably wouldn't include investing in the establishment that the animal rights organization highlights as "the only strip joint on NASDAQ." Shares of Rick's currently sell for $2.54, a year after they went for over $25.

As of Tuesday, Doug Jaeger of HappyCorp was cleverly wording his comments about his and Poster Boy's involvement in the alteration of MoMA's subway ad campaign in Brooklyn, which he developed. According to Jaeger, he met Poster Boy, who he says is more than one person, and that he and some others were in the subway system the night the ads were deconstructed.

       

Earlier this month MoMA started installing vague signs in the Atlantic/Pacific subway stop in Brooklyn, alluding to an exhibit on the way. Today they unveiled their publicity campaign, which saturates every ad space in the two connected stations (including the turnstiles). Their accompanying website explains that they've filled the station "with reproductions of over 50 works of art in the MoMA collection. 24 hours a day, 7 days a week, walk through the station to see images of works by Pablo Picasso, Vincent van Gogh, Charles Eames, Cindy Sherman, Andy Warhol, and many other great artists, filmmakers, and designers." This is their first large-scale campaign aimed at getting locals in to see their permanent collection, and it even comes with audio for a little tour if you're not in a rush (or stuck waiting on a train). Wonder if any Posterboy's out there will mash-up the masterpieces.

Yesterday there was some chatter about the Hello Health subway ad campaign, mainly how its empty word bubble design (unsurprisingly) acted as a magnet for vandals! AnimalNY mentioned that the MTA was responsible for pulling the ad campaign, which launched when Hello Health opened its doors in Williamsburg. Today, however, they uncovered that there was a little bit of finger pointing going on, and it was actually "CBS Outdoor, the exclusive media managing agency for the MTA's entire system" who requested the creative be changed.