Results tagged “absolutvodka”

In September, the bar Apothéke opened in an unmarked space on Doyers Street, a tiny alley in Chinatown that sort of plays hangnail to Worth Street's cuticle. Apothéke is one of those semi-private venues, a bar you can't get into; that it's close to a secret tunnel makes it all the more baroque. You half expect to find a minotaur preening in the bathroom mirror with a bottle of Binaca and a comb. The name Apothéke refers to the pharmaceutical-themed nature of its mixed drink menu. The idea is that the place raises the bar for bars, and that head chef (or lead apothéker, as it were) Albert Trummer is half-and-half supertaster and chef, and one part sage. His specially concocted, spiced-tinctures-botanical-elixirs might cure your woes, homesick blues, lovelorn heart, or gnostic turpitude, if you're into that kind of thing.

Scanning Delicious this morning, we spotted this image of a pothole shaped like an Absolut Vodka bottle, posted by Otilius. It's too bad the company recently retired its iconic advertising campaign, because this pothole could make a good ad. [Related: archive of all the Absolut Vodka ads, including these two NYC themed ads.]