Spike Lee, the effortlessly curmudgeonly director, has taken to hawking vodka... but that's old news. The new news is that teens in Brooklyn are turning on Lee for bringing his Absolut Brooklyn ad campaign to their neighborhood of Bed-Stuy. According to the Daily News, teens in the area recently did a survey of alcohol ads in the area, mapping out promos for the Children's Aid Society—they found that Lee's campaign dominated. more ›

It's been two years since his last wide release feature film, Miracle at St. Anna, but don't assume Brooklyn-raised film legend Spike Lee has just been sitting on his heels, wiling away the days reeling in NBA super jocks. Mr. Lee has a plethora of projects underway, with a whopping eight listed as "In Developement" on IMDB, and a second post-Katrina documentary, If God Is Willing and the Creek Don't Rise, nearing completion. On top of all that, he even found a moment to come up with a Brooklynized Absolut bottle. Or did he? Last week the director talked to us about the BP oil spill, Fort Greene prior to the Caucasian invasion, and how the stoop on the Absolut bottle isn't the one he wanted. more ›

If Sean Combs-endorsed Ciroc is the vodka of choice in his home borough of Manhattan, then we suppose Brooklyn just adopted Spike Lee and Absolut to represent its buzz. Yep, you can now buy ABSOLUT BROOKLYN for just $24.99 at your local liquor store (the company will be giving $50,000 in sales to Habitat for Humanity for their effort to build affordable and environmentally sustainable housing in Bed-Stuy). more ›

Did you wake up this morning thinking you'd like to be a little more Kanye? In all likelihood the Be Kanye subway ad campaign has sunk in to your subconscious, but watch out--as learned from the video ad that circulated last month, being Kanye is really just being drunk...on Absolut Vodka. Or more accurately, on corporate sponsorship. Today the Daily News takes a look at the subway ads, which state: "For a few hours - or for a lifetime - any time is Kanye time." Well, it's better than being Dr. Zizmor. more ›