Start sweating, Mister Softee. As promised earlier this month, artisanal ice cream company Van Leeuwen has brought high quality scoops to the city's streets at last. Soho is the first neighborhood to have their screams answered; scoops (starting at $3.50) are being dished out as you read this near the intersection of Greene and Prince Streets. Van Leeuwen reps tell us the truck will be there daily from noon to 7 p.m., including weekends –......

As DUMBO NYC pointed out today, it’s that time of year when the city is crawling with ice cream trucks. The only problem is – other than the maddening repetition of hit jingles like “Pop Goes the Weasel” – these Kool Man and Mister Softee purveyors don’t sell ice cream; it’s all synthetic soft serve or pre-packaged frozen products that ought to be shut down by Children's Services. Even the aesthetically appealing retro Good Humor man is peddling sub par processed treats. What’s an ice cream snob to do?...