Entries from Gothamist tagged with 'DKNY'
March 27, 2008
Photograph by wallyg on Flickr Earlier this year, six-floor 600 Broadway, at the corner of Houston, was sold for $71 million. While the Pottery Barn was a reported casualty, there might be another: The huge DKNY painted sign on the side of the building. WWD reports DKNY lost the right to use the wall this month. Clothing retailer Abercrombie & Fitch will be moving into the building with a 40,000 square square foot store......
Continue Reading "DKNY's Soho Wall in Jeopardy"February 11, 2008
Continuing their misguided and terribly executed orange bike campaign, DKNY has infiltrated YouTube with a 1 minute 53 second clip of a model speaking out in support of the company's great..."humanitarian cause"? The video starts off showing two models mowing each other down with fake miniature cars as an orange bike lies on the ground...probably not the best way to negate the whole ghost bike thing. Hear that children: you could take a cab and......
Continue Reading "Video of the Day: Supermodels Demand an Auto-Free NYC"February 7, 2008
Photo: Claire Houston Curious about the fate of all those orange bikes with the DKNY website that were locked up around town? The ones the police didn’t cart away (some were illegally chained to trees) are being picked clean for spare parts. The tone deaf Fashion Week publicity stunt was presented by DKNY as an effort to promote cycling in New York, and the company did help raise awareness by, uh, distributing bicycle maps in......
Continue Reading "DKNY Guerilla Marketing Goes from Poor Taste to Trash"February 3, 2008
The orange bicycle DKNY.Com Guerilla marketing scheme, by Rollingrck at Flickr. DKNY is usurping a grassroots campaign to memorialize cyclists killed in New York City's traffic, with a guerrilla marketing campaign to push their product. Above is a picture of several orange-painted DKNY bikes, first widely noted at BikeBlog. DKNY, Donna Karan's more mid-priced clothing line, is behind the campaign. Its web site features ridiculously good looking people frolicking about lower Manhattan, sometimes on......
Continue Reading "Guerrilla Marketing Painted With Poor Taste"
