The Rockrose Development Corporation, which owns EastCoast, a luxury residential complex on the waterfront in Long Island City, prides itself on cultivating a social life for their tenants, with dance classes, movie nights, a swank gym-and-pool complex, barbecue grills and party rooms. Last November, Sofia Estevez, a senior vice president of marketing for Rockrose, crowed to the Times that "it’s like the Lido Deck on the Love Boat!"


