Quantcast

Kraftwerk Concert Ticket Company Explains "Debacle," Scalpers Asking $42K

022312kraft.jpg
(Sure, blame the machines.)

The CEO for the company that "handled" the "selling" of Kraftwerk tickets for the "group's" run of eight "performances" at MoMA has apologized for yesterday's debacle, in which basically "nobody" got tickets for the intimate shows. (And if you did score tickets, please STFU, ja?) According to a letter posted on the ShowClix website, CEO Joshua Dziabiak freely admits "we failed many of you." Will he resign over the scandal, then invite disgruntled Kraftwerk fans to publicly stone him to death? No. But he's real sowwwwy! The letter explains:

Dear Kraftwerk fans,

Sorry it took me a day to write this, but it was important for me to first understand all of the facts so they could be properly communicated. First and foremost, we are deeply sorry for the frustration and massive inconvenience that yesterday's on-sale for Kraftwerk caused for many of their great fans around the world. I recognize that so many of you spent hours in front of your computer watching a spinning wheel—or watching the page go blank. Please allow me to explain what happened and what we'll do to correct this for the future:

MoMA has been a really great partner of ShowClix for over a year now, and we've worked with them to move tens of thousands of tickets successfully. They leaned on us to help them with this on-sale, which was a special event for them, and we let them (and you) down. ShowClix has successfully executed many very large, high-demand on-sales over the past five years that we've been in business. Most of these on-sales have a high demand, with a great deal of inventory to sell. Kraftwerk's eight-night performance on-sale was a very unique situation. While we're not able to disclose the number of tickets that were available for these performances, what I will say is that of the tens and tens of thousands of die-hard Kraftwerk fans from around the world that logged on at exactly noon EST yesterday to get these tickets, the venue capacity restrictions would only ever allow approximately 1.20% of them to actually be reserved. As you might imagine, this is an extremely large technical hurdle, particularly because of the tiny fraction of supply versus the demand.

Still, this is no excuse. We should have never advised MoMA to allow the tickets to be sold in the fashion in which they were, because in the end—even if everything were to go smoothly—many people would have been very disappointed. ShowClix didn't set the proper expectations from the beginning, nor did we properly prepare our load balancing servers in order to prevent the queue from timing out. Ultimately, we failed many of you.

Since yesterday, we have discovered that a single setting within one of the lower levels of our queuing system's middleware bubbled-up under the heavy load and caused frequent timeouts. There were also some issues with the broadcast system which allows us to communicate with ticket buyers while they're waiting in the queue. We should have both of these problems resolved by the end of this week. However, even with these problems resolved, it is my belief moving forward that we should not perform an on-sale all at once for an event or venue that has such small capacity restrictions versus potential demand. Instead, we will advise our clients on various alternative methods to fairly sell tickets to an event that has such a small fraction of inventory available versus the potential demand.

There were certainly technical problems around this event. Contrary to some reports, however, our servers never crashed or went offline, and none of our other clients or their events experienced a problem during the Kraftwerk on-sale. We always keep high-demand on-sales separate from all of the other activity happening on our server. It's also important to note that there were online sales successfully processing the entire time, and all eight of the events sold-out in approximately 60 minutes.

In closing, regardless of what the technical problem was—or how we plan to solve it in the future—we haven't overlooked the incredible amount of frustration many people felt from the on-sale. We take full responsibility. This company was founded and continues to be run by a big team of live entertainment and technology addicts. We feel for you, the fans, and our partner, MoMA, and vow to work hard to prevent such a debacle from happening again in the future.

Thank you for taking the time to read this.

Joshua Dziabiak

Ironically, ShowClix first attempt to link to the apology letter led Kraftwerk fans here. And the apology does not equal a ticket to see Kraftwerk, which has not appeared in NYC since 2005, when they blew everyone's minds at Hammerstein Ballroom. On Craigslist, desperation is running high. One fan pleads, "As my poor cat lay dying, she softly purred, "Please try and see Kraftwerk if they ever tour again. I love you." Help me out. I need this. I can't get her out of my head. I'll pay ANY price to see this show to bring peace to my aching heart and mind." One ticket scalping site currently has a single ticket on sale for $42,413, and College Humor reports that someone already paid thousands of dollars for these tickets:

02312work.jpg
(Via College Humor)

Contact the author of this article or email tips@gothamist.com with further questions, comments or tips.

Comments [rss]

  • Sorry is too easy for a CEO say and not enough for the fans they let down.

  • DAVEfromNY

    The largest auditorium in MOMA seats 400... 

  • CityFace

     For $42,413, someone better be kling-klanging my man-machine for eight nights in a row.

  • Stymie Stymie

    The problem is not the scalpers (who just do what scalpers do so you can't really blame them) or the company that didn't anticipate the volume or have a technical system in place in advance to handle the influx of orders. 

    The problem is with MoMA for booking an act that has a huge audience and very little capacity. 
    Why can't they say how large the capacity is for the event?  Is it some great secret?  Shame on you MoMA.  They totally should have known especially after the sold out shows at the Hammerstein that this would be highly sought after and if they didn't they would have known based on the advance buzz when they announced the concerts.   

    This is an event that should have been held at Radio City or the Beacon Theater or the Paramount not at the museum that probably has a capacity of less than 1,000 per night.  It's just a colossal fuck up all around and doesn't make anyone feel good about the museum or the band or ShowClix.

    What they ought to do is move the entire series to a larger venue and extend it for more dates if ticket sales warrant and call "MoMA Presents:" From previous comments it seems the acoustics suck at the museum anyway, it's not a venue that was designed for concerts.

  • bassguygg

    As usual, the f**king scalpers get the tickets.  The ticket system is so corrupt, it's sickening.  The best tickets are siphoned off before they even go on sale.  It makes people who are real fans soured on trying to get tickets for shows.  Ticketmister s**ks but this is even extreme by their standards.  Happily, I got to see them at Hammerstein in '05. 

  • marco_esquandolas

    Say what you will about this, it's more than Ticketmaster has ever offered up in the way of apology when their system doesn't work correctly.

    Besides, F Kraftwerk.  How about some we get some Daft Punk up in this piece?

  • I saw Kraftwerk in 2005. AND IT WAS AWESOME. Sad I will miss them this time around.

  • J_Temperance

    If you can't make it to the show; buy a laptop, download the kraftwork albums, hook some speakers up to your laptop, put it on a dresser or a shelf with a desk light on it, dim the house lights, hit play, sit back and watch your laptop.  Maybe invite some friends over and charge them 8 dollars a beer.  

  • splicernyc

    Oddly enough the scalpers had no problem getting tickets. I love the apology -- "Sorry we screwed up for a show you really wanted tickets for but we'll be sure to fix the problem for the Polka Festival coming this fall"

  • Unkle_Bob

    1. Shit happens. Systems that can sufficiently handle this kind of load are HARD to design. Especially if it's never happened to them before.

    2. This is a major reason why Ticketmaster is still so successful. They have the skills and infrastructure to handle these loads.

    3. Suck it. You weren't going to get tickets anyway.

  • BotanistPrime

     Ticketmaster is so successful because 1- they rip everyone off with fees/legally binding contracts with venues and 2- they don't care if scalpers come and buy all the tickets. they probably prefer it when scalpers buy all the tickets guaranteeing a sold out show.

  • Unkle_Bob

    How are the fees and contracts a rip off? Don't just say they're a rip off, say HOW they're a rip off.

    And Ticketmaster is hardly alone in not caring about scalpers.

  • whodiditandran

     They're probably not even getting paid $42K for the concerts. Trans-Europe rip-off.

  • Guest

    Now THAT'S a BS apology. 1.2%.

  • jjgrey

    What Hitler said was absolutely true...  50% of capacity was reserved by sponsors and VIPs before tickets even went on sale. There were a laughably low number of available tickets.

  • Do they realize or care that there is only one member of the original Kraftwerk performing?

  • CityFace

     You're talking about a band that once sent robots out on tour.  It's still Kraftwerk if none of them are there.

  • VBartilucci

    Which one, Kraft or Werk?

  • Elderta2

    I don't think they care, but some of us realized that!

  • EdgarMcNutty

    This. When is Guns N' Roses playing MoMA?

blog comments powered by Disqus

send a tip

tips@gothamist.com