This Year's "Who Is Arcade Fire?" Grammy Goes To: "Who Is Bon Iver?"

Last year, after Arcade Fire won a Grammy, the Twitter machine lit up with inquiries asking: Who is Arcade Fire? A Tumblr was started, a PSA was made, and even Tom Colicchio weighed in for some reason. Well, last night when Bon Iver took home a Grammy for Best New Artist (despite putting out albums since 2007) and Best Alternative Music Album, it was déjà vu all over again. Are these confused people Bon Curious or Bon Averse? Who knows, but they're Tweeting... and yes, there's a Tumblr keeping track of them all (it's been around since they were nominated).

SMH. This is Bon Iver:

And this:

And this is how you pronounce Bon Iver:

And this is Bon Joviver.

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By Jen Carlson in Arts & Entertainment on February 13, 2012 12:05 AM

Comments [rss]

Venomous9

That's not how you pronounce Bon Iver.

http://www.youtube.com/watch?v...

bawlsdeep

RIAA marketing monkeys playing right in to the "recent" mainstream infatuation with hipsters. Well played.

Gwinny

That Arcade Fire PSA still makes me laugh. ("WHAAAAT??")

I liked Bon Iver more before he released his Mike & the Mechanics-esque 2nd album.

Also, I think Bon Joviver should've won. http://www.youtube.com/watch?v...

VelvetKnight

He's an engine driver.

Peanut_Butter

Oh gee, let me spell a phrase wrong and that will be edgy.

Guest

yaaaaaaaaaaay ignorance/not googling

mistermarkdavis

Archade fire at the time was
1. more well kniown
2. hade a larger peak of interest than Bn Iver several years before they got the grammy unlike Bon Iver who had his first big peak recently
http://www.google.com/insights...