With all the hype (which we're guilty of as much as anyone else!) Shake Shack gets, one can easily forget there are many, many other burger joints in town. Some of which have been at it for a long, long time! Prime Burger is one of those places. Opened in 1938, it's been slinging burgers (with an incredibly longstanding staff) ever since. With other classic midtown burger spots gone (RIP McHales) it was about time it got another good love letter. And here it is:

We dare you to try and watch the latest in the This Must Be The Place series (produced and directed by Ben Wu and David Usui) and not yearn for a classic burger in a restaurant that proudly hasn't seen a facelift since the the 1960s. The fact that it has staff members who have been working there longer than you've been alive? Even better.

You can learn a whole lot more about Prime over on A Hamburger Today. Anybody else got a hankering for a burger?

[h/t Kottke]