Quantcast

Invest Now: In Whisky!

dec1911whisky.jpg
Flickr user lazysundae

Recession or no recession, there's always something worth investing in, and if you're not the rare coinage type, perhaps you'd like to sink your cash into something a little more...alcoholic? Whisky is apparently the investment of the moment, so put down that $117G wine bottle and grab some Johnnie Walker instead.

"Over the last 10 to 15 years, the demand for whisky has just increased," says Sukhinder Singh, director of The Whisky Exchange, on online whisky shop. "My feeling is that the risk in whisky is quite low." Auctions are opening up all over the world, with rare, old bottles from distilleries like Scotland's Macallan fetching huge numbers in America, Asia, and Russia, which has apparently forsaken vodka in exchange for the good stuff. A 64-year-old Macallan auctioned last year for charity went for a world-record price of $460,000.

For those seriously considering booze as a future, get a better idea of what's selling at the The World Whisky Index, the alcoholic stock market started by the founder of The Whisky Exchange. And recreational drinkers need not apply: plan to load up on 120-150 bottles before you're considered a serious player, and remember—you can't actually drink them. Don't stress too much, though—if your portfolio totally goes to shit, we hear whisky makes a great gift for the ladies.

Contact the author of this article or email tips@gothamist.com with further questions, comments or tips.

Comments [rss]

  • kimpossibble

    Telling me to invest in whiskey is like telling a fat kid to invest in cake. 

  • Michael Marsh

    Take a look at Malt Vault a Singapore based company, Good backing and great whisky

  • mistermarkdavis

    Prices are quite high I think we might be in a bubble right now.
    http://www.whiskyadvocateblog....

    Companies are ramping up production and prices might come down in around 10 years when the new stocks mature.

  • Roger_the_Shrubber

    Al Capone made a fortune on whisky.

  • ktinnyc

    When beggars and shoeshine boys, barbers and beauticians can tell you how to get rich it is time to remind yourself that there is no more dangerous illusion than the belief that one can get something for nothing.
    -Bernard Baruch, 1929

  • Mike_Nesmith

    Just remember what happened to Jimmy Dormandy when he made the mistake of investing in whisky.

  • schmeep

    He slept with his mom?

  • Mike_Nesmith

    He slept with her before he invested in it, but, after he drank it.

blog comments powered by Disqus

send a tip

tips@gothamist.com