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Sorry, Brooklyn: This Is What Atlantic Yards Is Supposed To Look LIke

Behold the future? The Forest City Ratner towers that will, in theory, finally start rising over the Atlantic Yards next year are in fact going to be modular. Also kind of hideous, as you can see in the above renderings. Bruce Ratner and co. unveiled the new design this morning, proudly proclaiming that the so-called B2 tower will, at 32-stories, be the "world's tallest prefabricated streel structure." Almost makes you miss Miss Brooklyn.

According to Ratner, once the SHoP-designed building gets going (there are some serious union fights to get through first) 60 percent of the tower will be assembled in a factory while the site is excavated. After that the building's 930 modules, already "outfitted with electric and plumbing lines, kitchens and bathrooms," will be lifted into place by a crane and bolted together on the outside. The 350-unit building will be about half affordable and half market rate rentals. The breakdown will be roughly "175 of each, divided between 130 studios (37%), 180 one-bedrooms (51%), and 40 two-bedrooms (12%)."

Of course, for the building to get built Ratner first has to deal with some tough union issues. Like the fact that the new building will use far fewer workers than Ratner originally promised, and for less money. By having so much of the construction done in a factory rather than on site the company is purposely trying to pinch pennies since they don't have to pay as much for off-site labor ("A carpenter, for instance, earns $85 an hour in wages and benefits at a construction site, compared with $35 in a factory setting.").

If only the buildings didn't look so fugly. It isn't like modular construction can't look interesting!

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Comments [rss]

  • please bring back stone...it does still exist.
  • bggb
    Glass towers and brick boxes. Just what the city needs.
  • BKPhil
    So I hate Ratner and the destruction of what was a nice neighborhood.

    But, I gotta say, I kind of like these buildings.  Nicely utopian/dystopian, not just another bland glass tower.  Brasilia on the Gowanus (I know, not that close).  Something different, and while they're arguable obnoxious (rust colors and angry angles and all that), they're not without cohesive style and proportions. 

    And while I generally love unions, I'm positively giddy at the screwing of the unions who cynically attached themselves to Ratner's cause, believing he was their man.  Sorry, you were just puppets in this nasty man's self-enrichment plans.  Are you proud now of having intimidated opponents at the planning meetings?
  • Looks like Vancouver - all it needs is an end of civilization nexus - ie a starbucks across from a starbucks.
  • Sextavius
    I don't hate it
  • JR
    Is the factory these may be built in in China or some Union busting red state?
  • Detex
    Really, if they are able to put up a structure with more amenities for the public/private residents out there for the same price I am all for it. When did a carpenter start making $85 an hour? I had a carpenter work on my apartment for around $25... Maybe they SHOULD outsource, I would!
  • Sluggo1407
    Perhaps the architects just wanted the design to fit in with the neighborhood.  Lets's face it, folks.  Downtown Brooklyn is hideously ugly.
  • Raul Rothblatt
    Downtown Brooklyn is largely owned by Ratner. Brooklyn politicians have been giving him land and subsidies for decades- what do you expect from the developer of MetroTech? Unfortunately, AY is in Prospect Heights, and Ratner destroyed a few beautiful and historic buildings to build this junk.
  • If you ask me, it actually looks kinda cool... sure it's not a crazy cool organically-twisted-titanium Gehry thing, but the jumble of blocks is much more interesting than the usual identikit-glass-towers-inna-row one usually sees these days.

    [Yeah, I know, nobody asked me—but nobody asked Garth Johson either...]
  • Detex
    I am with you, aside from the overall scale (which could rapidly change as the area around this changes) It is not bad looking and far better than Garth's proposed "Habitat 67"  I am just curious who wants to live over a stadium?
  • drew_o
    Tinkertoy Towers.
  • John Ciavarella
    I hate these kinds of places...STOP EXPANDING MANHATTAN! Nobody that I know who lives in Brooklyn will ever be able to afford living in places like this. 

    As to the whole "prefab" construction. I once moved into a prefab "luxury" building. Paid out the ass and the whole building was falling apart! Hell I was the first person to live in the apartment and the ceiling leaked (11th floor out of 20+)! If you want to make Brooklyn better, restore some brownstones and other pre-existing buildings!
  • Detex
    Problem is that there are far too many people in the city and more showing up every day! You need to build up to keep some rents down. Without a supply of apartments even crappy studios that were once $700 will begin to rent for $1500!
  • santijose
    Bet that rents will start @ $4,000 for a studio in this hip cannery
  • 69GeorgeWBush69
    Everytime I see an illustration of a development scheme I think "Looks awesome. I can't wait to live there!" Then I realize I will never live there and that cool building will be home to a bunch of yuppie pricks.
  • and then they're going to put a sorry excuse for a sports franchise in there too.. enjoy!
  • Ox4ord
    fact is this whole project would have been SO much better if dan goldstein and dddb hadn't delayed it for so many years. without them gehry would have stayed on, the arena would have been finished years ago, and ratner would have been able to secure financing to actually construct nice housing. but by costing him so many millions with the endless delays, and pushing the timeline into the recession, brooklyn cost itself what was a marquis project and now has this chintsy piece of crap. well i guess the area gets what it deserves.
  • bggb
    Wow. You managed to blame the neighborhood association who didn't want this, not the man who built it.

    That's impressive.
  • EdwardAmame
    they recognized a gentrification when they saw one.
  • unsurprisingly it's the same firm that did that hideous brick pile of shit boondoggle 290 mulberry.
  • seattlesnow
    well Hipsters, there always Queens
  • bggb
    it's funny how you erase everyone who lives Prospect Heights who doesn't match your hipster stereotype.
  • too bad, those buildings could have been so much better with Gehry. I guess Ratner was planning all along to fuck Kullman Buildings Corp and steal the technology with Xsite Modular. Hell, most of the executive team is being sued right now by them and they work with Ratner. I hope Ratner gets sued out of existence when someone gets hurt when the tower fails.
  • Detex
    Gehry? Yeah, I do love Frank's work but do you think the scale would be any better? Have you seen the tower downtown? It looks beautiful but it is soulless on the inside. It amazes me that you can make a building look so amazing and then simply blah on the inside! What happened? Did they blow all the budget on the exterior?
  • Tetris anyone?
  • Eddie
    those renderings look pretty awful... but anything is better then the train graveyard that was there.
  • Detex
    I kinda feel the same way. YES, it is totally out of place with the neighborhood but it is ALSO far better than what is there now. I kinda wish the scale was far smaller but maybe it will clean up the surrounding area. There is nothing but trash along 4th avenue, it is discussing!
  • bggb
    It's not better than the handful of blocks that got leveled to build that monstrosity.

    Also, do you want to live right next to an arena? I didn't think so. Neither do most other people.
  • David
    I wish to complain about this outrageous architectural injustice on the internet.
  • TeddyNYC
    If the economy continues to tank...a future project.
  • MattyGC
    i think developers should ask themselves "would i live in that?" and if the answer is no, then they shouldn't build it. ugh.
  • TeddyNYC
    They don't care how it looks like, they just want to pocket as much as possible. It looks crappy, construction quality will be crappy and those developers will be taking a nice crap in their expensive, fancy and most likely better looking suburban homes as they count their money.
  • robingee
    It's made out of tin cans!
  • somehow ratmer has a better ring to it than ratner
  • Guest
    Everything about this project is a massive bait and switch scam. This project should have been halted and completely rethought when Ratner reneged on virtually every element of the original proposal.
  • BrassMonkeyBallz
    ugh this looks obnoxious.
  • michelalano
    I love how the opposite of "affordable" is called "market rate."

    Also, are you suggesting that this complex is fugly but Habitat 67 (that you linked to) is not fugly?  Or are you making a joke about how most/all prefab is fugly?

    I'm on the fence about prefab.  On the one hand it's efficient and cheap, but usually hideous.  Truth of the matter is, we don't really need any new buildings anywhere for any reason right now.  Rehabbing old shit and making existing neighborhoods better (not newer) should be our focus.
  • sluggita
    Wow, a whole shipping container village in the sky! Craptacular! Out of scale with the 3 story neighborhood much? holy shit. literally.
  • Colonel_Ingus
    Fuck efficiency.
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