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Video: Patrick Swayze, Original Posterboy For PBR

Before PBR became the favorite beer of young people in a certain Brooklyn neighborhood, it was the choice of beverage for anyone hitting the disco floor in the late 1970s. At least, according to this commercial! The ad shows a young Patrick Swayze (R.I.P.) stepping out on the town in New York City (or maybe in Generic Metropolitan Area, USA), with moves fueled by the beer.

So there was a time the beer industry was trying to angle in on a demographic that sustained itself on champagne and cocaine? [via Brokelyn]

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Comments [rss]

  • ganghiscon

    This was played tonight before The Rum Diary at Nitehawk.  It was very amusing, as were most of their pre-feature films.

  • Colonel_Ingus

    More Nithawk plugging, eh?  You guys could just admit to shilling...

  • ganghiscon

    Any movie theater that will bring popcorn and bourbon to my seat while watching a film is worth plugging.

  • Rocknrope

    Patrick Swayze plugged PBR, and Bruce Willis shilled Seagrams Golden Wine Coolers.  And that speaks volumes.

  • robingee

    Wow a whole minute long, too! I remember that song.

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