Before PBR became the favorite beer of young people in a certain Brooklyn neighborhood, it was the choice of beverage for anyone hitting the disco floor in the late 1970s. At least, according to this commercial! The ad shows a young Patrick Swayze (R.I.P.) stepping out on the town in New York City (or maybe in Generic Metropolitan Area, USA), with moves fueled by the beer.
So there was a time the beer industry was trying to angle in on a demographic that sustained itself on champagne and cocaine? [via Brokelyn]
Contact the author of this article or email tips@gothamist.com with further questions, comments or tips.
Use an RSS reader to stay up to date with the latest news and posts from Gothamist.
Want Gothamist's suggestions on what shows to check out, where to eat, what to buy, where to go for a quick trip? We'll be bringing you some exclusive tips and ideas via email every day! And don't worry—you'll still get a list of our top stories.
Sign up for Gothamist Daily, which will deliver useful tips—plus Gothamist's most popular stories—to your inbox at 11 a.m. This way, you'll be able to plan your week or month as well as catch up on Gothamist if you've stepped away.