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FOODIE BLOG PAYOLA: Eater, Jaunted Caught Trading Posts for Free Trip to South America

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(Euphoric diners realize they just received free roundtrip airline tickets to anywhere in South America. You may have read about it on the blogs!)

There sure are plenty of perks that come with working in media in NYC. You get free shit slung at you from every direction! Why just the other week we were invited to eat for free at a restaurant where LAN Airlines was planning a surprise publicity stunt in which every customer would be given a free roundtrip airplane ticket to "a destination of their choice" in South America. We were invited to sit at the LAN VIP table and share this truly exciting news with our readers! Wouldn't you enjoy reading about people you don't know getting fabulous prizes?

It was tempting (free food!), but we declined because, honestly, shouldn't LAN just buy ad space on Gothamist? But other media outlets were eager to report this amazing story, including Jaunted (a division of Conde Nast Digital), Grub Street and Eater. The publicist who pitched us promised it would be an "exciting Oprah moment," and apparently it was, for everyone involved.

What we didn't realize is that the media who attended also got free airline tickets, too. Not that this influenced their decision to spread the news about this magical night, you cynic. Cynthia Drescher, the Managing Editor at Jaunted, wrote, "Have you ever been to a taping of The Oprah Show where she gave away something to the entire audience?" (Incredible how it unfolded just as the publicist predicted.) She also tweeted "It is the coolest thing to watch 200 people surprised with a trip of their lives. @LANAirlinesUSA just made it happen at restaurant in NYC." We emailed Drescher to ask if she accepted the ticket, and she said yes she did, "but it wasn't anything special from anyone else's." See, she got the same treatment as everybody else.

Eater's post was at least tagged "publicity stunts," and after we asked editor Amanda Kludt if she got a ticket, she later added this disclosure: "Media who were in attendance, including Eater and others, received the surprise tickets along with diners." Publisher Lockhart Steele told us that the story would appear later today on Yahoo! News, and thus the sausage gets made—interestingly enough, the Yahoo! News version does not include the disclosure. (Grub Street's Jenny Miller indicated she is not accepting the trip.)

Every media outlet has different policies, as one talented freelancer for the Times found out the hard way. Food writer Josh Ozersky was also chastised for writing about the food at his wedding reception without disclosing that he scored the catering for free. So here we go again. Joshua David Stein has written eloquently about this topic, pointing to the "slick iridescent veil which is so important for keeping the restaurant-blogging-journalism MMF fingercuffs humping."

Look, almost everyone in media feeds at the same trough, but at what point does writing about thousand dollar plane tickets you scored for free become, essentially, an advertisement? And setting aside whatever rules the FTC has about this sort of thing, isn't the most important question whether you, the reader, really give a shit? Please don't say you do—we have such fond feelings for you.

[UPDATE] Amanda Kludt from Eater has sent us a statement indicating that she will not be accepting the ticket to a destination of her choice South America. (If it were us, we'd be in Colombia seducing a donkey RIGHT NOW.) Kludt's statement:

I never really thought I'd have the chance to use the LAN ticket due to financial and time related constraints, so I didn't put a lot of weight on the issue. But in order to save myself (if I can be saved) from moral bankruptcy and the accusations of payola, I will officially and indubitably surrender said ticket to assure it doesn't get used.

As far as the Eater post is concerned, I would have written about the event regardless of my ending up with a ticket and did not attend with the expectation of getting one. It was a nice story about a lot of nice people getting a nice surprise.

And Jaunted has now added a disclosure about the free ticket. In the Gothamist comments, Drescher writes, "All words written were my own, I was not pitched this in any way except that it was happening and was a secret. I expected nothing and was promised nothing. I attended to connect with existing contacts, not because of any giveaways."

Contact the author of this article or email tips@gothamist.com with further questions, comments or tips.

Comments [rss]

  • William King

    czxczxczc

  • Oh come on.  Anyone with an ounce of intelligence knows there's no integrity in anything.  Doctors get free shit from drug companies; I'm not shocked to see that writers get free shit for writing favorably about certain companies.  Either way, it has, essentially, no effect on my decisions.  I don't go eat at places because some "hip blog" told me it's great.

  • what if I told you I've gone to places I've seen Guy Fieri eat at?  *hangs head in shame*

  • As a dumb question, did you think to yourself, "Eh, why should we do this article on Ben and Jerry's or Oreos, shouldn't they just buy ad space?"

    You guys aren't food bloggers, and I wouldn't exactly expect a hard hitting review, ESPECIALLY on junk food.  Was the point of the article just to see how many cookies you could shove in a hipster's mouth?

  • One day after receiving an offer for a free meal at a nice restaurant downtown, I decided to see what the gift policies of the major food blogs were.  I visited all of them and none had their policy posted on their sites where it could easily be found.  Some had no policy at at all.  I have since been to many PR dinners where some of the "majors" have been present, and when articles have appeared about eh place in question, there usually isn't any mention of the free meal.  From what I understand, only the NY Times and select few pubs have  absolute "lines in the sand" about accepting anything free from restaurants.

    Kudos to Gothamist for calling this out.

  • edgie168

    where do yelpers fit in all of this.. ? ;)

  • Amanda_Kludt

    Amanda from Eater here. A note I just wrote in to Gothamist about TICKETGATE:

    I never really thought I'd have the chance to use the LAN ticket due to
    financial and time related constraints, so I didn't put a lot of weight
    on the issue. But in order to save myself (if I can be saved) from moral
    bankruptcy and the accusations of payola, I will officially and
    indubitably surrender said ticket to assure it doesn't get used.

    As far as the Eater post is concerned, I would have written about the
    event regardless of my ending up with a ticket and did not attend with
    the expectation of getting one. It was a nice story about a lot of nice
    people getting a nice surprise.

  • So basically, you crumble to peer pressure. 

  • LEScrabby

    As a reader I DO care about things like this but that's why I don't read sites like Eater or Grub Street to begin with - why would I care what careerist, dime-a-dozen people have to say about anything? There are so many professional bloggers and aspiring professional bloggers who write in that same jocular voice, and who all write about the SAME topics that were pitched to them, and who have the same tacky habit of trying to stir up "debate" where there isn't one, and who all strike the same "smartass" pose while happily doing the bidding of publicists and advertisers ... to pick one or two of those blogs and say to myself "oh interesting, I should read this regularly" ... no. No, no, no. There are two kinds of bloggers: those who feel some sort of obligation to keep up with the press releases they receive, and those who are willing to be more independent, and to write about what interests them. I only care about the latter. These bloggers you mention in this story are the blogging equivalent of Joe the Plumber, but for office workers in their 20s and 30s instead of cranky middle-aged Walmart people. They maybe sometimes capture what is going on at the moment, but it's not because they have interesting ideas or unique voices - it's because there are just so damn many of them and they're all relentlessly covering the same topics and writing in the same voice. I don't think the free flights would bother me so much if these people had anything of value to write about it. Parasitic chirping doesn't cut it for me.

  • cool

    i'm surprised more commenters aren't bothered by payola.  the argument seems to be that, as long as you're not the nyt, bribes are legit.  and, the less disclosed, the better.  

    i do agree that jake thinks he's the emperor.  the intentional pot-stirring, and sometimes race-baiting, for page-views is not ethical either.  

  • petey2

    it's a job benefit for some courtesies, unless of course your a cop and it's a ticket.

  • gothamist

    i'm almost 100% sure i don't think of myself as the emperor of anything. if there's an emperor of the site, it could be jen chung, but it's definitely not me.  

    in any case, i think i'm allowed to stir the pot once in awhile, especially when it seems like a genuine ethical issue that deserves to be discussed.  we're going to follow up this post with another one, asking each site to specifically state it's policy on freebies, and say whether the bloggers who took these tickets will be allowed to keep them.  i think the resulting transparency will be healthy- and i think it's interesting for some readers to learn how this sausage gets made.  -jake

  • chapgadfly

    Learning how the sausage is made would be excellent, and I'm hoping that you intend to apply this to Gothamist as well as pushing it on other blogs. 

    One thing I've been curious about is your relationship with the Diamond Bar. They made your list of best outdoor bars in NYC, your list of the 5 best bartenders NYC, and recently, your list of the best beer bars in NYC (their website seems to indicate that they only have 9 beers on tap). You've also gotten quotes from their bartender for quite a few articles and used stock photos of the bar in other non-related stories. 

    I'm sure it's a great place, and I don't mean to exclusively point a finger at them, but this is exactly the sort of thing where a little transparency would really add some perspective to the articles. It's possible that you just REALLY like this place, but have they given you free drinks? Is someone at Gothamist close friends with the owner/bartender?

  • gothamist

    I don't know anyone at Diamond Bar, but I will ask the food editors.  -Jake

  • chapgadfly

    Any word on this? I haven't seen any follow up from you guys on the article or about Diamond Bar, but it's possible I missed it. Would love to see gothamist incorporate some transparency in their reviews and take the lead on this. 

  • John_Del_Signore

    I only know the owner from going in the place; he's a very nice guy but we're not friends and have never socialized. I like to highlight places that are off the beaten path, and what their beer selection lacks in breadth it makes up for in depth--the owner is a serious beer nerd and his list is very well curated. I also love the design, the backyard, the jukebox, the games, the gondola. And we have used him as a source (among other sources) for stories about the state assembly possibly forcing bars with backyards to close earlier. The owner actually started a group of bar owners to fight the proposed bill, so he was certainly a relevant source. And I've never gotten free drinks there. None of the bartenders even recognize me.

    But since I've seen you comment repeatedly on posts that mention Diamond Bar, I'd love to know why this bothers you so much!

  • chapgadfly

    Thanks for chiming in! I really appreciate both of you taking the time to get back. I wasn't trying to imply that it bothers me, only that I would have a better perspective on the reviews knowing this info. And shit, sounds like I should check the place out!

    If you had gotten free drinks, I don't think I would necessarily call bullshit, rather I'd just read those articles with a large(r) grain of salt.  

    I think this is the only post I've ever commented on about diamond bar. I largely use this account to urge fellow cyclists to follow the laws for our mutual benefit. But I'm not some disgruntled greenpoint barkeep who feels like he's getting burned. I thought Jake made an interesting case for transparency, and that got me thinking about tendencies I've noticed in Gothamist write-ups. 

    Thanks again! 

  • gothamist

    I asked the editors about it, but nobody had a personal connection to Diamond Bar beyond liking to drink there.   I don't see an ethical conflict in that- the food and drink editors are entitled to their opinions, and even to have favorite venues.   The editors may ring in with a further explanation.  

  • So let me get this straight. You chose not to attend on the grounds that LAN should pay for advertising rather than getting it for free through a blog post covering their little stunt, yet you wrote about the stunt anyway thus giving them the free advertising you were against in the first place? Holy mind f***, Batman!

  • TheRealCannibal

    YO DAWG I HEARD YOU LIKE TO BLOG ABOUT BLOGGING SO I PUT A POST ON YOUR BLOG ABOUT POSTING

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