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Brooklyn Roasting Company Brings Buzz To DUMBO, Beyond

DUMBO denizens have another place to get their caffeine fix now that the Brooklyn Roasting Company has joined NYC's fastidious coffee craze. Run by former Brooklyn Brewery partner Jim Munson and his partners Michael Pollack and Rob Herschenfeld, BRC's mission is to serve the best quality, sustainable coffees to New York City. "We want coffee that tastes great and does good," says Munson. "I came to feel pretty strongly about the idea that this company could kill two birds with one stone: offer the very best quality coffees and help the farmers who are in a tough situation." BRC sources their coffee from farmers in South America, Asia and Africa, making sure that the product is fairly traded and organic—and the owners hope to educate New Yorkers about the places and people who produce their coffee.

The Brooklyn location of the BRC is of particular importance to Munson, both for its history (the building is the former stables for Aroiosa Arbuckle Coffee) and its identification with Brooklyn. "We think that NYC deserves its own great coffee company...with a twist. We have a distinct Brooklyn personality and we like to think that we're pursuing the same kind of stratospheric excellence while maintaining a down-to-earth attitude." The Company is already servicing local Brooklyn establishments like Dumont, Dressler and Egg, and you can find their roast on the East River Ferry.

The friendly and knowledgeable baristas at their headquarters are happy to recommend a beverage and chat you up while they brew your drink. On our visit we sampled both a delicious and beautifully prepared latte and also a iced Americano made with "Iris," one of their custom blended espressos: a combination of Peru, Sumatra and Ethiopian beans named for Munson's daughter. Other creations include the iced maple latte called Shay Shay ("sweet and powerful with a lasting impression"), the BQE ("always under construction") and Mextasy, part of an ongoing collaboration with other local roasters using all Mexican beans. Treats to accompany your coffee will be available in the coming weeks but stop by right now for free snack samples from Dough, Margot Patisserie Cafe and Champs Family Bakery (for the vegan set).

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Comments [rss]

  • Samantha_Ga
    Too bad it's in DUMBO (aka too hard to get to and I'll never go there)
  • longacre
    No it's not.
  • Samantha_Ga
    "DUMBO denizens now have another place to get their caffeine fix now that the Brooklyn Roasting Companyhas plugged into New York City's fastidious coffee craze." Do I need a lesson in reading comprehension?
  • longacre
    Sorry, I mean it's not hard to get there. One stop from Manhattan and a couple of blocks from the train station.
  • Samantha_Ga
    You're assuming I live in Manhattan ;) I live by Brighton.
  • heyhohey
    That's your problem. Brighton ain't that easy to get to.
    Not that you're missing much in my opinion. Was first struck by the fact that when you walk in, despite it being a roasting company it does not smell like coffee at all, I can't identify what it actually does smell like. And the iced latte I had tasted like cardboard.
  • Samantha_Ga
    Um, obviously? Not sure what the point of your comments are. I said, TO BAD I LIVE FAR AWAY. Not, "Oh they suck because they're in DUMBO LOSERS!!"
  • Whatever coffee they're talking about at the store is not the swill they are selling on board the East River Ferry in the mornings...
  • Oh Almighty Walrus King
    and their iced red-eye with that peruvian espresso in it makes the other local variants (*cough*rebar*cough*) taste like frothy cat saliva in comparison - it's like liquid plutonium goodness!
  • The cold-brewed iced coffee is really delicious.
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