Back when "Phantom Menace" came out, my friend and I went to a dinner theater to see it.  But for some stupid reason they announced before the movie started that all food must be eaten before the movie.  Apparently Lucas Films wouldn't allow any dinner theater to serve food during the movie so the audience wouldn't be distracted.    

So who's ready for lucas to rape star wars again with the 3D next year?

Played in this bar once with one of my bands... can't wrap my head around the idea that it would be a cool experience to spend 12 hours there... It not exactly a spacious place to begin with and it's got its crew of older local regulars to contend with (not the type of people i'd expect to see at an event like this...).  That being said, it sounds like a cool idea.  But couldn't they have still pulled it off by dropping the beer promotion? or better yet, just not advertising that part of the event?

Not to side with Lucas, but every video published since the first Betamax crawled out of the slime has had a warning about licensing for public performance. They shoulda known better.

It's a private business not a public park.

How many people can you have over at your house before it's called a "public performance"?

Exactly. It doesn't really matter if they're charging or not. When you bought the DVD, you didn't buy a license to show it to 50 people. (I hate licensing just as much as anyone else, fwiw, but that doesn't change the law).

And I love the idea that Lucas is personally doing this.. in reality it's just a law firm that searches the internet all day for this kind of shit.

Irony is that there was a Star Wars marathon on Spike TV that day,

Cease and desist letters are ploys the RIAA and MPAA made up to scare people.  They mean nothing!

I'm so glad David Lynch didn't do that to me when I hosted 15 Weeks of Peaks!

The sad part is the mental image this story evokes of a once relevant George Lucas sitting in a darkened room scouring the internet for any mention of "Star Wars".

The event is predicated on the showing of six films that they do not have the right to show and especially not to charge a fee to do so. According to the flyer, the $35 for drinks is a deal that lasts only while the films are on. This is a little more than a coincidence.

By my reading of the flyer, you can watch the movies without paying the $35 for beer, so they aren't charging to watch the movies.

It's cute that George thinks he's still relevant in 2011.

Lucas is such a prick.

If that is the flyer they used it clearly says the $35 is for a bracelet that gets your drinks. They did nothing wrong, and should have continued with the event as planned. Let Lucas stomp his feet all he wants, there was no basis for the letter. That said, I've never seen any of the Star Wars movies. 

"Fear will keep the local fanboys in line. Fear of this cease and desist letter and further legal action."

I don't care if Steve Jobs threatens to sue me, if I've done nothing wrong
I've done nothing wrong.

Agreed.  They should have done it anyway.