Krispy Kreme Tries "Healthy" Angle, But Still Pushing Doughnut Milkshakes

Not one of the new "healthy" options

Krispy Kreme, the doughnut chain we've long suspected laces their sugar-glazed pastries with crack, is attempting to destroy the deliciously caloric foundation they've built their empire upon by adding "healthy" items like oatmeal, yogurt and fruit juice to their menu. Because that plan went over so well at McDonald's, too.

Kreme CEO James Morgan wants to add the aforementioned breakfast options, plus specialty coffees and espresso drinks over the next 18 months. The move is an attempt to keep the company's slow road to recovery running smoothly—they're finally posting profits again after "imploding" in an accounting scandal and a series of bad management moves a few years back. Morgan's other moves have included opening more Kremes overseas and closing the chain's "factory" shops, where customers could watch the precious glazed gutbombs being freshly made (!).

But sugarhounds need not abandon all hope—(so far) Kreme's not killing any of the current doughnut offerings, and they've even been testing doughnut milkshakes at a few stores. And they will still sponsor the annual Krispy Kreme Challenge, in which finely tuned athletes run two miles, Hoover a dozen donuts, and then run two more. Start training now.

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By Jamie Feldmar in Food on June 23, 2011 10:51 AM

Comments [rss]

knowbodies

Thank god, I was worried hot doughnuts were going to go away. Where's the closest place to get hot doughnuts, anyway?

swampland

I don't know where the closest freshly made KK doughnuts are. I am afraid it may be outside the city. You would have to call a KK near you and ask.

swampland

"Morgan's other moves have included opening more Kremes overseas and closing the chain's "factory" shops, where customers could watch the precious glazed gutbombs being freshly made (!)."

Krispy Kreme IS NOT closing its factory stores. 100% of KK doughnuts come from factory stores where you can still buy your doughnuts after watching them being made. -- Under a new KK business model, some of these doughnuts are shipped several times each day to satellite stores, which do not make doughnuts. -- As the company expands, the numbers of satellite stores AND factory stores will increase.