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Japanese Hipsters: MTA Fashion Victims

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Subway map Ray Ban Wayfarers, coming soon to a Japanese hipster near you (photo from Cranium Fitteds Blog)

Sure, we have to deal with the endless fare hikes and service cuts on the ever-frustrating MTA, but at least trendy Japanese kids love the look! According to Cosmo Japan, which licenses MTA gear like baseball hats and sneakers, Japanese customers have contributed a whopping $111,332 to the MTA's merch sales in the past year. Why on earth do fashionable Japanese street kids want to be seen in map-adorned sneakers? It's simple, really.

"Japanese hipsters wear subway logos as part of a trend 'similar to the hip-hop or punk fashion," Babson marketing professor Ket Matsuno tells The Post. Of course, this isn't the first time we've encountered MTA-loving Japanese people: in 2009, pop artist Yoshitomo Nara was arrested for decorating (naturally) an L train stop with smiley faces. And why shouldn't he, when the typical morning commute on a Japanese subway requires the assistance of four professional people-packers? Suddenly, that F train isn't looking so bad.

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Comments [rss]

  • LtWorf

    Japanese hipsters differ greatly from American hipsters so I spare them my rage & total contempt. They'll dress in some of the most strangely ironic shit imaginable, but they won't brag or be condescending about it, which makes them somewhat more tolerable.

    But by judging how most Japanese dress, its easily to confuse most of the population as being hipsters.

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