Quantcast

Councilman Wants To Take Toys, Happiness Out Of Happy Meals

040511happymeal.jpg [UPDATE BELOW] It's hard out there for a Happy Meal. Two state officials today spoke about separate plans to regulate New Yorkers' caloric intakes. The first initiative comes from City Councilman Leroy Comrie Jr., who wants to follow San Francisco and ban toys from fast-food meals unless the meals meet certain n utritional standards, including that they have fewer than 500 calories. Comrie said in a statement, "By ensuring that toys are only given away with meals which meet the nutritional guidelines set out in this bill, children will be more likely to pick the healthier meals when they do visit fast food restaurants. Children, lured in with toy giveaways at an early age, are more likely to develop a habit of eating unhealthily."

First time violators could face fines of up to $500, and up to $2,500 for a third violation. But Comrie is no health-nut. He told City Room, "I’m not healthy. I’m the typical parent with no time and limited options, so you’re grabbing whatever is going to make your child happy. My wife has yelled at me repeatedly for grabbing Happy Meals." And why take a moment to make more responsible choices when you can just legislate away?

Elsewhere, the New York State Department of Health Commissioner Nirav R. Shah spoke about their "600 or less" campaign, which "encourages New Yorkers to check the calorie counts of foods served by fast food chains and choose meals that total 600 calories or less." Frustration over it not being the "600 or fewer" campaign aside, it's not a bad idea. Except that those calorie counts don't really work. And none of this counts when you're at the movies, right?

[UPDATE] McDonald's isn't too happy about Comrie's plans, and in a statement they cite data from America's most trusted scientific experts—moms! "Taking away toys from kids’ meals won’t solve childhood obesity. Nutrition experts and parents agree. In a national survey of U.S. moms, 83% say that banning toys from kids’ meals is NOT an effective way to deal with this important issue. On average, kids eat at McDonald’s about three times a month; that means about 87 other meals are eaten at home, school or elsewhere. That adds up to a discussion larger than toys." They also write, "We offer nutritionally-balanced Happy Meal options and serve up high-quality food choices like Chicken McNuggets made with white meat, low-fat milk, and Apple Dippers...As a bonus, kids get a safe, fun toy to enjoy." Ordering a Happy Meal of Chicken McNuggets with milk and apples does actually meet Comrie's requirements for toys [pdf], but most of the other options are have more than 500 calories.

Contact the author of this article or email tips@gothamist.com with further questions, comments or tips.

Comments [rss]

  • Lucy67

    I am curious as to who conducted that survey that found 83 percent of moms do not think toys in Happy Meals are a way to deal with this problem.

  • Guest

    "We offer nutritionally-balanced Happy Meal options and serve up high-quality food choices like Chicken McNuggets made with white meat, low-fat milk, and Apple Dippers..."

    Which will cost you more than the soda and french fry option. They forgot that part.

  • robingee

    This was a story last year wasn't it?

  • This is just the start, once national health care is in place they can justify all kinds of restriction in the name of reducing health care cost.

  • Guest

    People don't see that. All they see is FREE health care. I love the word FREE too, but not at the expense of my health.

  • da_phonz

    Did they run out of laws to write or something, how can this even be real.

  • yeah, its up to the parent to actually be a "Parent". but in all fairness:

    i remember being 5 years old, and resorting to passive resistance (going limp and refusing to walk) until my mom broke down and bought me a happy meal. being a good parent or not, sometimes being a good parent means not standing in the middle of the street with a crying child who refuses to walk. kids can be little shits, especially when motivated by cheap plastic toys.

  • Guest

    Parents should never negotiate with terror tots. When I tried that with either of my parents, they would either leave me there to cry or they would 'motivate' me by telling me how red my behind would be when we got home if I didn't catch up with them.

  • robingee

    mama tomato, papa tomato, baby tomato...

  • Guest

    I love that joke!  :-D

  • BottomlessChips

    Candy comes in fun colors that appeals to kids (and adults!). Should we ban candy companies from having any colors on their labels outside of white and black? Dharma Chocolate-style!

  • Coppo808

    Reading that made me go vomit. Now I'm hungry and a happy meal sounds good. Whats next, are they gonna tell me I can't smoke a cigarette outside, or put to much salt on my food, how about not wearing a seatbelt or riding my bike on an empty sidewalk going more than 10 mph. Oh wait all of those are already banned time to drink I guess I'll go get some Four Loko's and play a game of lawn darts

  • Guest

    Thank GOD the government is here to make me a more responsible parent.

  • spiracles

    Sigh. That's just like the socialist nanny state to deprive parents the freedom to destroy their children's lives.

blog comments powered by Disqus

send a tip

tips@gothamist.com