UCB Agrees To Take Down "Hot Chicks Room" Sign At New Bar

The Upright Citizens Brigade have been settling in to a new space on Avenue A at 3rd Street, and the welcoming committee has already forced them to take down some signage. Welcome to the East Village circa 2011! EV Grieve has had total coverage of the events, from CB3/SLA meeting to a petition going around to the eventual agreement to get rid of the sign all together. That sign, by the way, says "Hot Chicks Room"—which one local believes made it sound like a 1970s Times Square peep show (for comparison).

The point of the sign was to differentiate the theater from their bar next door. However, managing director Alex Sidtis has given up on the joke, saying, "Rather then fight, the UCB have decided to change the sign. Our goal is to make people laugh by presenting the best comedic material in town and not to cause a stink over a silly sign."

A new name has not yet been chosen, any ideas? The original short-lived name came from a 2006 UCB skit from troupe member Amy Poehler.

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By Jen Carlson in Food on March 17, 2011 3:44 PM

Comments [rss]

HymietownHero

Damn you, Bong Boy!

InvestmentReform

New sign name? I think this town could use another Blarney Stone.

mistermarkdavis

it could be called little donny's and look like and irish pub.

robingee

Who had a problem with this sign? Jeez.

Sarah Pappalardo

How about the sexy chicks room?

sf_Jef

UCB is responsible for The Birthday Boys, so obviously not all their ideas are funny.

Dorothy Parka

What does this sentence mean? "The original short-lived name came from a 2006 UCB skit from troupe member Amy Poehler." Short-lived NAME? 2006? My cat writes better than this.

Zachary Roberts

No. No, your cat cannot write, it does not have opposable thumbs. And you're criticizing a blog... get over yourself.

Of course I'm criticizing a commenter on a blog... so I'm not sure if that's worse. f*ck.