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[Updated] Times Are Tough For Jeffrey's Meat Market

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Jeffrey teaching a pig butchering class (via Facebook)
[Update Below] Jeffrey Ruhalter, the Lower East Side butcher is having a rough winter. Despite a glowing Times profile in December about how the Essex Street Market butcher had gotten his groove back by reinventing himself and his third-generation shop with restaurant clients, classes and an online store, a new round of rent increases and insurance premiums are threatening his groove all over again.

Back then Ruhalter told the Times "I’m someone’s butcher. That’s what I am. My grandfather and father hated being butchers, but I love it. It’s not over till the fat lady sings, and then I’ll kick her in the teeth." Well, we hope he's got some steel toe boots. We're now being told that his shop, which he claims is the only remaining original tenant in the Essex Street Market, is facing a rent increase of 29% next month along with an $8,000 renewal fee. We've tried to confirm this with the Market, which is run by the New York City Economic Development Corporation, but have yet to hear back (see update below). For what it is worth, because of the Seward Park renewal project the future of the Market itself is currently in question (some are pushing to move it to a more modern building though current tenants would get help if the move goes down).

Anyway, Ruhalter is worried about how to afford all those cost increases without hurting his remaining customer base. “Raising my prices anymore is like telling the community I can’t feed you anymore,” he said in a statement. So in the meantime he's looking for an investor and trying to work out the details of a meat-centric cookbook, though he claims the book deal is conditional on a reality TV show... so he's shooting a demo next week.

Which is a long way of saying, a Lower East Side institution is in dire straits and can use your help. Even if you can't make it down to the shop before the Market closes at 7 p.m. you can always try the online store or just give a shout-out of support on the market's Facebook page. We're pretty positive Jeffrey will appreciate it (though he'd probably appreciate your business more).

Update: Kyle Sklerov of the NYCEDC got back to us with the following statement regarding the situation at the Market:

We’re tremendously excited that we’ve been able to open the market seven days a week, giving tenants an opportunity to raise more revenue. However, in this difficult fiscal environment, the City has to look carefully at every expense, and unfortunately we cannot afford the level of subsidy that we have given to tenants in the past.

As for the rent increase, a source points out to us that while a 29% jump is high, because of the subsidized nature of the Market the rent is actually only going up about $10 per square foot.

Meanwhile the Lo-Down is reporting that, according to their source, the $8000 renewal fee isn't actually a renewal fee: "Jeffrey is not being charged a renewal fee, but is required to put down a larger security deposit. He must pay an extra $849 to bring the total security to $8000."

Oh, and Coucilwoman Chin is outraged that this is going on. Among other things, she feels that "no responsible landlord should hand their tenants double-digit rent increases in this fiscal climate, least of all our great City.”

Contact the author of this article or email tips@gothamist.com with further questions, comments or tips.

Comments [rss]

  • dickq1075

    I go to New York City once a year and Always visit with Jeffery.....He's the real deal and one of your own, support your hometown guy.......

  • Bernie_Geotz_Squirrel_Luv

    That's a shame because the Essex market used to be a market for the poor, then they tried to re-invent it. His prices are higher but I'm sure you get quality. Same with that Italian Butcher, guess who used to go to them? Poor immigrants. Now you get a steak in a Victoria's Secret bag with a bow.
    Either you get high priced madison ave/hipster Lobel's butchers or sub-par Chinatown/Western beef. There's a clientele for each of them.
    I like Whole Foods when they have sales and Big Apple meat market.

  • This is really bad news; Jeffrey has already lost many economically embattled customers and has gotten stiffed by a bunch of wholesale accounts. He is a downtown treasure and one of the best people I've ever met in the city.

    He really wants to be YOUR butcher. He can get you anything. Cheap, recession-friendly food or special orders from the best artisinal farms in the country. I run an underground restaurant in Brooklyn and Jeffrey has been my collaborator for years; he's been my liaison with many of the same farms used by NYC's best chefs. He will do this for ANYONE ... you just have to ask.

    Please ask! Buy from Jeffrey, not Whole Foods.

  • LazyNanny

    If a plug in the Times doesn't help, a plug on Gothamist won't do much good.

  • 29%!?! That's insane! If NYC wants to keep its smalltown feel despite being one of the world's biggest cities, it needs to do something to protect well-run, community-serving businesses like this one. If the city allows all the small real food vendors to get pushed out from high rent, then there will be food deserts, where the only thing to eat is fast-food and bodegas for junk food.

  • JarekAF

    I like their market. Just that they're always closed. I, like, ya know, work during the week, so, that makes it hard to get there. Though, my understanding is that their wholesale business is hurting as a few of their regular restaurant customers closed down around the same time.

    They're real nice people, real New Yaaawkers, and it's a shame to see them go down.

  • catchabadone

    I went in to the market last week and there were signs saying there was filming going on inside. Maybe he already started?

  • angry_pickle

    High rent = nice things at eye-gouging prices.

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