You Don't Live in Crown Heights, You Live in ProCro!

In certain circles, Crown Heights just doesn't have the same cachet as Prospect Heights. But it's not as easy for apartment hunters to find good deals in the ProHigh these days! Thankfully, realtors have come up with a solution for those trendy New Yorkers who find a place in Crown Heights (or on the border of the two neighborhoods) but wish they lived in Prospect Heights. They're now calling the increasingly nebulous border region between the two neighborhoods ProCro. Please make a note of it.

It's generally (though not uniformly) agreed that Prospect Heights ends at Washington to the east, Flatbush to the west, and Atlantic to the north, Eastern Parkway to the south. But as developer Michael Schlege tells the Wall Street Journal, "Prospect Heights has been expanding north and taking over what was traditionally known as Crown Heights. Crown Heights is not as fashionable. The building stock isn't as nice. Proximity to the park isn't as good." But now that it's ProCro, there are "million-dollar condos and sleek wine bars" open for business!

At Classon and St. Mark's Avenue, a developer of a new 67-unit apartment building expects to charge $2,000 for a 700-square-foot, one-bedroom apartment. "If you would ask me two or three years ago, I wouldn't expect to be able to get that kind of money," explains Israel Hirschfield. "Maybe more like $1,500... It's exciting." And don't worry if you can't afford the rising rent and get priced out of ProCro—there are plenty of hot trendy rental units in the up-and-coming BrownEa (Brownsville/East New York).

Contact the author of this article or email tips@gothamist.com with further questions, comments or tips.

By John Del Signore in News on February 18, 2011 4:40 PM

Comments [rss]

jww1066

Nice, but your fake magazine needs a real copy editor. Such a pretentious magazine would never use a colloquial spelling like "Bed Sty".

Kriston Lewis

Let alone misspell it.

Trustafarian

"Crown Heights is not as fashionable. The building stock isn't as nice. "

Are you serious? Some of the most beautiful architecture in all of NYC is located in Crown Heights. Actually, I'd say the building stock in Prospect Heights is not as nice. All it really has going for it is yuppie spill over from Park Slope (sarcasm) and a few overrated bars/restaurants on Vanderbilt.

Oh, and seriously - there's nothing "fashionable" about anything in Brownstone Brooklyn. You're all some frumpy-ass mofos.

justthinkin

"Prospect Heights has been expanding north and taking over what was traditionally known as Crown Heights"

WTF does that mean? How can the boundary lines of a neighborhood "expand"? What is it, the Blob? Say it for what it is...caucasian supremacy.

Theresa Muir

God, I hate that hideous piece of glass crap at Grand Army Plaza. Makes me sick every time I see it.

Peanut_Butter

Love that parody zine cover!

Andrew

Wow, I clicked on a link on Gothamist.com, how did I end up in the Crown Heights forum on Brooklynian.com?

Jan GoFoo

Is that a real mag, because I would subscribe

melanie_jane

There are still a lot of references to Crow Hill around the Crown Heights neighborhood, and there are Crow Hill Community Meetings held almost weekly on Franklin. Wonder if that's a reflection of how the name has been re-appropriated.

eflash

yeah, i doubt most current residents are aware of the racial implications

melanie_jane

Current residents meaning people who have lived there for generations? That's quite an assumption.

zombie_cakes

This will never end, will it?

cr17

Well, at the rate we're going all of NYC will eventually be under water, although I'm sure some feckless developer will find launch an advertising campaign with the slogan "Come live in Atlantis!"