Spike Lee, in a Landry Fields jersey (AP)

During the fall, diminutive running back Danny Woodhead went from Jets reject to Patriots star RB, climaxing with him going undercover at a Modell's, trying to sell his own jersey to customers. Now, the Knicks' high-achieving rookie Landry Fields has been recruited for the same role: in disguise as "Leeroy Jenkins, employee of the month," he tires to sell customers on #6 Landry Fields jerseys (with little success). You can see the comically inept video below.

Take some comfort Fields: Knicks fanatic Spike Lee, who often wears the #6 jersey to home games, told ESPN recently how much he loves the rookie: "Yeah, that’s my man...People are asking me, "Do you have a nickname for Landry?" I’ve got one: Muddy [laughs]. There’s Muddy Waters; now we’ve got Muddy Fields because he doesn't mind getting dirty, doing the little things. Muddy Fields."