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Video: NYC's New Anti-Sugar PSA Not Pulling Any Punches

013111soda.jpg The latest PSA warning New Yorkers about the side-effects of excessive soda consumption seems a little boring at first. While their last spot skewed zany, with a guy pouring sugar packets into his mouth to emphasize the high sugar content of some beverages, this one starts out showing a day in the life of some random slob who pairs his depressing breakfast, lunch, and dinner with various sugary drinks. Ho-hum. Then an obese man in a motorized wheelchair appears, to demonstrate one possible outcome of such an unhealthy lifestyle. Depressing enough, but where's the shock value? Well, fasten your seat belts for the 18 second mark, when... Well, we won't spoil it, but hopefully all those carbonated beverages have given you got a strong stomach:

Ugh. After that sobering image of disgusting diabetic toes, we could really go for a Jack & Coke. The Health Department insists the graphic new ad is necessary to scare New Yorkers straight, because diabetes results in more than 22,000 hospitalizations, approximately 2,800 amputations and nearly 1,700 deaths every year. "Too many sugar-sweetened drinks are fueling the obesity epidemic," said NYC Health Commissioner Dr. Thomas Farley, in a statement. "Obesity and the serious health consequences that result are making hundreds of thousands of New Yorkers sick or disabled. This new campaign shows how easy it is to drink a staggering amount of sugar in one day without realizing it."

The new PSA can be seen on major broadcast and cable TV channels in the NYC area; it's also accompanied by new subway posters for the Health Department's “Pouring On the Pounds” campaign.

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Comments [rss]

  • dollarmenu

    Say what you will about nanny-stating, and perhaps the city's money is better spent elsewhere, but I have to admit to feeling a little more informed after having watched that just once. Even reasonable intelligent people like myself (ha!) can benefit from a bit of education now and then, particularly when it's a topic you don't actively seek information on (e.g. the sugar in a coffee drink).

  • Peanut_Butter

    That's it! I'm sick of it! These mofo's stop wasting my mother effing money. And I haven't even gotten my state refund yet! WTF!

  • Yahtzee

    Layoff teachers, but produce anti-sugar commercials.

    Good call Bloomberg! Wise spending!

  • robingee

    I never drink anything but diet stuff. Doesn't anyone drink Diet Snapple, Diet soda, iced green tea, flavored seltzer? Crystal Light? Drinking full-sugar soda and juice never enters my mind.

  • canofpeas

    That's smart; so when you develop cancer from the artificial sweetener you'll be slim and sexy in your baldness.

  • robingee

    Yeah because there are so many cancer cases from Diet Snapple and flavored seltzer. You people have a problem with everything.

    Cancer.gov: "A study of about half a million people, published in 2006, compared people who drank aspartame-containing beverages with those who did not. Results of the study showed that increasing levels of consumption were not associated with any risk of lymphomas, leukemias, or brain cancers in men or women."

  • Rod

    i remember when all their studies said asbestos was a-ok too.

    hey remember when the FDA told us to eat tons of red meat for our health and rink lots of cow's milk?

  • robingee

    Yeah but as time goes on our science is tight.

  • canofpeas

    You people? Don't get all uppity with me white bitch.

  • robingee

    ha.

  • ptginnyc

    Smokers pay 600% or so in taxes, how dare people come up with ideas to tax something else a modest 10% (something that also causes people to be diabetic and unhealthy). I'm sick of cigarettes taking the blame for everything. I almost feel bad for tobacco companies.

    CEO of Coca Cola referred to a potential soda tax as something out of the Soviet Union, making no mention of the very commie-like corn subsidies that benefit his company. Douche.

  • robingee

    >> I almost feel bad for tobacco companies. >>

    lolz

  • RevWaldo

    Why do they keep harping on "sugar" when nearly all not-diet drinks have high-fructose corn syrup? (Seriously the sugar lobby should get all up in Bloomberg's grill about that. "Oh, sure, make *us* the bad guys..")

    Why don't they also push diet soda and ice tea along with milk, water, and so on? (Snapple diet raspberry ice tea!) Most people I know drink the diet versions anyway - they taste better than corn syrup.

    And why'd they crop that girl on the right? That booty was lookin' fiiiiinnnneeee....

  • Holy shit, over 20 packets of sugar in a single soda?

    Using Sweet-n-Low to skip 2 packets of sugar in your coffee seems absolutely laughable compared to this.

  • sacredcube

    "Type 2 Diabetes" (cut to grotesque gangrenous foot)

    "Heart disease" (cut to an obese man being violently defibrillated)

    "Even some cancers" (cut to a man wearing a gown)

  • j_silv

    we shouldn't confuse nanny state with information. Where else are we supposed to get the information? It isn't included in the labels, that's for sure, despite some recent attempts by the FDA to make labels more useful. This is not a ban or a tax but just a piece of information to make us more informed consumers, which the nanny state complainers should be all for. Those pictures are real - if you have poorly controlled diabetes that happens.

    Also, the complaint about the gov't choosing what we should drink - give me a break, it said fat free milk and unsweetened tea, that was hardly a snapple ad.

  • i am all for the ad, but how about a warning for those of us eating lunch? (salad, and a sugar free drink. honest!)

  • BottomlessChips

    In 2011, you don't have to parent your children. The state will do it for you.

  • Rod

    that's what happens when dumb voters choose the republican candidate 3 out of 3 times.

  • Guest

    Unfortunately, it seems like people don't have the common sense and ability to take care of themselves. It's really sad. Also unfortunately, these people's inability to take care of themselves put a huge burden on American taxpayers... It's out of control. I wish these ads made a huge difference, though. As I find it harder and harder to find room on the subway as the waistbands keep expanding, I hardly doubt it

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