Despite the pornography controversy, the dropped sponsorships, and the angry parents MTV's Skins skidded off the road in its second outing last night. Without a special Jersey Shore as a lead in the show's ratings dropped 52 percent last night from 3.3 million to 1.6 million (with big drops in the key 18-34 demo). Even a plea for understanding on MTV News from creator Bryan Elsley didn't seem to help. Which leads us to wonder, if MTV makes a controversial show and nobody watches...is it still controversial?
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