Williamsburg Brand Camels Have Arrived

Despite an effort to get the campaign dropped, R.J. Reynolds has now officially brought their Williamsburg-branded Camels to consumers. One smoker at the Brooklyn Paper procured a pack, noting there's nothing different in the taste; that's right, these cigs don't taste like a "last call, a sloppy kiss goodbye" or "a solo saunter to a rock show in an abandoned building." Unless those things taste like Benzene, Formaldehyde, Ammonia, and... actually, it's entirely possible a rock show at an abandoned building could taste like that.

The cigarettes were widely criticized by smokers, but Camel's gimmick is working, and stores in Greenpoint and Williamsburg are selling out as soon as their stocked back up. One smoker told the paper, “I smoke Marlboro, but whenever I see the Williamsburg [Camels] I buy it. I live in the neighborhood, so it’s cool to have." Really?

Anyway, this could all have to do with the fact that Camel has marked their Williamsburg packs down in price, selling at just $10.79 a pack (they typically sell for $12.50 to $14).

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By Jen Carlson in News on January 20, 2011 1:42 PM

Comments [rss]

Trustafarian

I really don't understand the point of this campaign.

But I will definitely buy a pack to add to my collection of Brooklyn branded crap.

jibbly

Wake me up when they start selling tomaccos at the organic bodega.

mattbrooklyn

cheap(ish) cigarettes for a cheap neighborhood.

Dubai Directory

Smoking is injurious to health but nobody cares to take it seriously and for teens it is like a fashion to smoke a cigar. Packing of a cigar does not matter the actual thing is to know WHAT CIGAR IS.....

Jonny Hamilton

totally lame. Unless they come up with an Astoria pack. Then I might just take up smoking.

zombie_cakes

I'll buy a pack and pretend each cigarette I smoke is a hipster burning. And yeah an Astoria pack would be cool, Hell Gate Bridge would look nicer than that ugly ass Williamsburg Bridge.

Eric Gordon

Can we please leave Astoria out of the Hipster wars? Let them have their "hip" pack of cigs, let's just keep Astoria under wraps, OK?

Nothing to see here folks, just keep moving.

zombie_cakes

You sir, have a deal.

mdiesel

I will smoke these ironically and then, as I lay in bed dying of cancer listening to Iron and Wine I will remark to myself "take that RJ Reynolds, your slogan was lost in the expansive depth that is my hipsterdom"