Marty Markowitz, and most of Brooklyn, has been hoping Apple would soon notice the borough's enticing calls, and set up shop in in one of its many tech-friendly neighborhoods. There have been rumors of the company moving to Williamsburg in the past, but with no follow through Marty's been reduced to begging (it is rather embarrassing that Staten Island got one first). Now the Observer reports that the white whining may have worked, a source tells them the company has set their sights on a location near the proposed Atlantic Yards arena in Brooklyn.

The source told them, "They're focusing on the arena area right now, but there's no space. But it's the only place in Brooklyn that's super visible, close to trains and about as close as you can get to a 24-hour community in the borough."

Back in 2007 a source told us that Apple was looking to open on Atlantic near Clinton—so this isn't the first time they've eyed the area.