Quantcast

Hell, No: Hell, Yes Sign To Come Down

hellrose1010.jpg
Original photo via hbomb1947 the turnstile-jumper's flickr

It's been about three years since the colorful Hell, Yes! sign first appeared on the side of the New Museum. Since then, it's been overlooking the East Village like a less judgmental version of Dr. Eckleburg's eyes, urging the neighborhood to party on, or something. Well, hope you didn't get attached, because Ugo Rondinone’s sign may come down as early as November, according to reports. In its place will be a million dollar, 30-foot steel and lacquer Rose sculpture by Isa Genzken. [via Animal]

Contact the author of this article or email tips@gothamist.com with further questions, comments or tips.

Comments [rss]

  • Liam

    Not the East Village, dummy.

  • Where is Hell Yes going?

  • BotanistPrime

    kudos on the Gatsby reference, but wouldn't the sign be looking upon Soho/Nolita?

  • Gothamist_Cynic

    Worst museum ever.

blog comments powered by Disqus

send a tip

tips@gothamist.com