KFC Ass-vertising On College Girls To Promote Double Down

Because the KFC Double Down sandwich—two pieces of bacon, melted Monterey Jack and Pepper Jack cheese, and the Colonel's sauce nestled between two chicken fillets instead of bread slices—didn't get much media attention when it debuted in April, the company is resorting to grassroots marketing. On your ass. If you are a female college undergraduate, you are eligible to receive $500 from KFC in exchange for wearing KFC Double Down branded sweat pants around campus. You'll also need to turn over your dignity (if you've still got any). But hey, that's all part of growing up!

KFC has already introduced the promotion on a campus in Louisville, its corporate headquarters. Brand ambassadors sporting the "one-of-a-kind" Double Down logo on the rear "attracted fellow students across campus with KFC gift certificates." (Because college dudes just can't resist a hot gift certificate.) In a press release, KFC announced it will select students at three additional campuses and outfit them with the customized sweat pants, which subconsciously show exactly where all the Double Down's 32 grams of fat calories are going. Check out KFC's Facebook page for your chance to be a corporate tool in sweats!

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By John Del Signore in Food on September 22, 2010 1:28 PM

Comments [rss]

Guest

chicken and sex do not mix. ever.

Ethan

KFC-We do chicken right.

Wza

Smells like ass, tastes like chicken.

exnyer

National Organization for Women has spoken out against this idea so ladies take them pants off immediately.

Cranky Old Man

This is straight out of that movie "Idiocracy", where people had corporate logos all over their clothing, and the Secretary of State finished every sentence with 'brought to you by Carl's Jr....'. I am just amazed at how many things in that movie are actually coming true.

potsmoker

BRAWNDO!

longacre

Can't wait until our water supply is replaced by Gatorade, err I mean Brawndo.

kane

But, it's got electrolytes!

Liberalist

I'd like to shoot some secret sauce all over those sweet and tender filets.

Roncore

I'm sure these ladies rear ends have experienced the Double-down long before KFC got their hands on them.

hotstepper

meat is the new bread!

ANGRYGOD11

Its a good deal for the coeds as they used to pay for the privilege of Juicy printed exactly where KFC is willing to pay them $500.

JenChungsBaby

Damn you for stealing my comment with your penultimate sentence!

RevWaldo

Shouldn't the girls picked actually look like the type of gal that use the product? (Which is the main reason college girls wear sweats in the first place. After the freshman 50, the skinny jeans no longer button, but the sweats still have a lot of stretch!)

(Also nice to see that Gothamist is now acting more like a real news site, and instead of reposting articles from newspapers is now going straight to the sources CNN and Fox News usually turn to - corporate press releases!)

eitan

Maybe if they stopped making odorous, disgusting, nausea inducing crap such as the 'double down' their sales wouldnt be down 7% when every other garbage fast food shit hole is seeing record profits. When I walk by one of these stores the smell coming from in there makes me shake my head wondering how the hell those few, poor slobs inside manage to get that garbage down and not throw it up all over the dim, discouraging plastic and chrome interiors of what passes for a food establishment.

Im not astonished by a japanese guy eating 100 hot dogs, Im astonished by anyone eating this putrid, offensive 'food'.

SonnyBobiche

Is anyone forcing fast food down your throat at gunpoint? Is fast food the only thing that you can afford to eat?

If this is the sort of thing that makes you that angry, what a sad miserable life you must lead.