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Do New MTA Service Signs Make More Sense?

All of your complaining over never being able to understand those service changes may have paid off, as next week the MTA will unveil new signs that will supposedly make it easier to understand just how fucked your commute is. Margaret Coffey, the marketing executive at New York City Transit, told the Times that the new signs are "basically big, bold headlines telling riders where they need to go." But just how clear are they?

In a side-by-side comparison, the Wall Street Journal shows that you may need to hunt for useful information just as much on the new signs, you'll just find it elsewhere. Gone are the explanations for why service is being changed (which, frankly, were pretty useless), and the new white color supposedly makes the information stand out more. But as Second Avenue Sagas says, "New Yorkers often are indifferent to signs and especially so to those in the subway. If straphangers won’t read the signs, no amount of design tweaking, visual cues or temporary maps will make one bit of difference." Also, it may be the specific changes displayed, but that new sign looks pretty wordy.

The signs will also be posted in display cases that riders will hopefully see before they swipe their MetroCards, and on some station platforms. One rider said he liked the new design, saying, "At first glance, it looks like it would be helpful." So, are the new signs a big improvement, or will you be too angry at the near-constant track work to even give the MTA a thank you?

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Comments [rss]

  • whitecastlerock

    Presentation of relevant information FAIL. The MTA sucks on so many levels. Who gives a fuck that on TWO WEEKENDS service is disrupted-simply explain that the trains are screwed up on these weekends-in LARGER type. Fuck the MTA

  • yearofbrokenglass

    Why would they make the dates SMALLER?

  • Såkandulæredet

    Well it does explain travel alternatives so that's good. That's much more important than the "why" which people can look up online when they get home if they are desperate to know.

  • If they made it just B&W wouldn't they save money???

  • Guest

    hah! the new sign looks like an i-ran-out-of-ink copy anyway.

  • Global Wombat

    If they're going for the complete-bullshit route, they might as well mimeograph the thing and claim that it holds an appeal to nostalgic interest. I for one, miss that fruity purple ink.

    In any case, the new design blows.

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