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Epic Lines Burn Visitors to Parked Food Truck Fest

[UPDATE BELOW] On Sunday MeanRed Productions, which has had past success hosting funky parties and concerts at unique locations like BKLYN Yard, held a big food truck festival on Governors Island. By all accounts, it was a total clusterfuck, and dissatisfied attendees have taken to Twitter and the blogs to vent about the looooong hour-plus lines for each truck. (We warned you!) As one attendee wondered, "Anyone else at the #parked festival come close to eating their own foot in desperation?" And on the Nona Brooklyn blog, one Colleen Kane UNLOADS:

On arrival to Parked, we instantly saw that our afternoon was going to be no damn fun and all damn lines. It was a circle of trucks turned toward the center with lines tangling and winding and filling the entire middle space... I queued up for Rickshaw Dumplings, which required walking out of the previously mentioned circle center and into the street behind the trucks. My husband got on the line for lobster rolls from Red Hook Lobster Pound.

In approximately one hour on that line, I watched incredulously as boatloads of new line-waiters arrived by the hundreds. My friend brought over a decent V Spot veggie empanada with a great spicy sauce, before he relieved me of my shift on line for the last half hour or so of the wait... My husband was not so fortunate. After one hour and forty minutes on line, he rejoined us, cursing a blue streak and ready to tear a tree out of the ground and Hulk smash a lobster roll out of the hand of the next person he saw. When he was only about ten line-waiters away from his lobster roll goal, Red Hook Lobster Pound ran out of lobster. But that didn't stop one of the last people on line to get served from walking away with six of the last ten rolls.

Then there was the hour-long wait for the (free) ferry home—though what do you expect considering they only run twice an hour and the island was mobbed with 10,000+ visitors? That said, considering the level of rage evinced on Twitter, we're impressed these frustrated foodies didn't leave behind an array of burning, overturned food trucks. As another Twitter user puts it, "Who would think you'd leave a food event eating from a hot dog stand and a vending machine?"

UPDATE: We reached out to MeanRed for comment, and here's what the organizers have to say:

Once again, thank you so much for supporting our Parked: Food Truck Festival at Governors Island. It was a heck of a day, with over 17,000 people crossing the river to come to the island, a considerable amount of them to attend PAKRED.

We were really excited to be invited to Governors Island to produce this event, and have a chance to celebrate the diverse food truck community in NYC. But needless to say, we were shocked and overwhelmed with the response. We did our best to accommodate as many people as possible but now understand that its better to limit attendance and capacity at events like this to ensure that everyone can enjoy a taste. For our future events we plan on implementing a capacity to minimize cluttered space, tripling our staff and volunteers, and having stricter requirements about how much product our vendors need to arrive with in order to participate.

One of the greatest things about eating from a food truck is that it is such a personal exchange. You are often meeting with the person who owns the truck, and they are creating amazing food for you - to order - in a short amount of time. What we learned on Sunday is that this unique personal experience that makes the trucks special, also creates a considerable delay when you are trying to serve for volume. We are working with our vendors to find the best way to get attendees the fresh personalized food experience while expediting the serving process to avoid the considerable delays. Some of our adjustments will include: servers walking throughout the space, a serving table in front of the cart, a prep table behind the cart, stationed lines and volunteers directing attendees to keep things organized.

Moving forward, we are committed to finding a way to promote the growing food truck culture and these amazing independent business owners while also making sure that no one walks away hungry. We are already scheming a bigger and better festival for next year, complete with snacks and "food event survival guides". It's going to be a huge endeavor, but it's worth it. NYC deserves events that celebrate the incredible people who live and work here and that has always been what MeanRed is dedicated to highlighting within our programming, even when we have a learning curve.

MeanRed built BKLYN Yard as a passion project to celebrate the music and food within its community. When we closed its doors, it was the first time we realized the overwhelming amount of people we had touched, and their support. In the spirit of that, we have taken our BKLYN Yard programming to new venues and more people, and yet again are humbled and overwhelmed by how many people we have reached.

MeanRed is dedicated to our community and appreciate all the support and patience from the attendees at PARKED and the Governor's Island Staff. We can’t express how deeply it impacts us when we hear peoples disappointment in an event. We hear all of your feedback and will be making changes to make these events the best. We want to hear and learn from the people who come to our events! Contact us at: info@MeanRedProductions.com

Contact the author of this article or email tips@gothamist.com with further questions, comments or tips.

Comments [rss]

  • Cannibal

    I noticed that the "boutique" "specialty" food trucks all ran out of food early and seemed poorly prepared and understaffed (almost as if they were NEW to the business of feeding NYC crowds...hmmmm ;) )



    However, Mister Softie and good ol' dirty water hot dog and pretzel stand had lines almost as long ALL DAY and NEVER ran out of food. Huh.



    Sounds like the precious newbie entrepreneurs have a little to learn about running food trucks.

  • Cannibal

    thats why I paid someone at the FRONT of the line to get me some treats, then spent the rest of my day smoking doobies and biking around. No waiting at all. I WIN AGAIN.

  • Kanger

    All of the major food events in NYC need to sell a set number of tickets and no more.



    Open food festivals only work when there's tons of room and tons of vendors.



    I went to a pig roast this past week and my friends were complaining that they only sold presale tickets which I thought was a brilliant idea since the BBQ wouldn't be mobbed by randoms. A nice crowd showed up, but the line moved fast and everyone got fed which is the whole point of going to any food event.

  • spnder

    Why is it that most every food festival like this ends in disaster? And it's not like this is a problem that's unique to NYC- it happens in SF and LA too.



    Someone's getting paid, right? Meanred had a ridiculous turnout. The trucks sold boatloads of food. Even the NYPD got to work overtime! Meanwhile, the food fans waited in line to spend money and in some cases didn't even get to buy anything.



    I understand how in theory it seems like a great idea to take the wife or boyfriend to Governor's Island for a tasty late-summer day of grub. But honestly, you all should have known better.

  • ab_bklyn

    I actually wanted to go to Governor's Island on Sunday NOT for the food truck festival (which I knew would involve LOTS of line-waiting since it was free) but for a picnic with my husband and some friends. We were stopped in our tracks by the line for the ferry which was at least an hour in Bklyn (and I knew it would be worse getting back).



    They should charge admission for this kind of stuff just to keep the crowds smaller. I mean, it's great that it's free, but the organizers shouldn't be surprised that so many people showed up. Me, I have better things to do than wait an hour on line for a lobster roll.

  • hotstepper

    gov island is great and all, but partying under the watchful gaze of NYPD foot-soldiers skeeves me out. i get that its a park, but they should hire private security for events instead.

  • Rocknrope
  • hotstepper
  • Rocknrope

    Lol, touché.

  • TT

    i was there at 11:30 and got some food before the lines started.



    at least it was a free event so those that didnt get anything didnt lose money on the deal.



    the carts/trucks were offering way too many items and made each to order, not the right way to run a festival

  • CR

    Apparently everyone was quaffing copious amounts of white-whine.

  • youaretrendy

    This wouldn't happen in Austin.

  • hotstepper

    this wouldn't happen in Omaha either. and what?



    Austin population: 786,382

    NYC population: 8,391,881



    not to mention you'd have to live in Texas. fuck Austin.

  • goteamdagger

    haters gonna hate. Also, "and what?" is not a sentence.

  • Cannibal

    "And what?" Isn't a sentence but "Haters gotta hate" is?



    I guess that makes sense in Redneck.

  • hotstepper

    you bore me. "haters gonna hate" is about as fresh as last month's laundry and also "gonna" is not a word.



    any other jewels of wisdom from Team Grammar?

  • NYCynic

    see post #13 - Team {...} falls in the same category as Epic [or is that wishful thinking on my part?]

  • Bakey

    You can say that again.



    Although I'm not sure that a cupcake van and two trucks sponsored by Baby Acapulco's and Chuy's would merit such a big crowd in the first place.

  • DanielJ

    I knew this was going to be a total shitshow by the sheer number of people that showed up to the food truck thing a couple months ago at BKLYN yard. At least with that I was able to take one look and turn around. Shame on the organizers for not foreseeing a problem, but when 17,000 people show up for 10 trucks it's unavoidable.

  • faprilano

    no food (whether served on the world's finest china let alone from a truck) is ever worth schlepping to Governor's Island for. give me a break. this was just another assembly of people (hipsters) pretending to be "foodies". no real foodie would ever in their right mind venture to Governor's Island for "food".

  • Eric

    You're all watering down the word hipster. Let's use it when the situation warrants it, OK?

  • faprilano

    if the skinny jeans fit...........

  • NYCynic

    Couldn't have said it better myself.

  • Bakey

    ...and here it is again: 'Epic.'



    Per Urban Dictionary: Epic is the most overused word ever, next to fail. for even more asshole points, use them together to form "epic fail." everything is epic now. epic car. epic haircut. epic movie. epic album. epic shut the fuck up. saying "epic win" doesn't make you sound any better, either. and for fucks sake, don't ever say it in person.

  • backfist

    Went to the Beer Festival on Governor's Island this summer and it was the same exact thing. Waiting in line for about 35 minutes to get a 6oz beer. It took so long to get in there, and then all we did is just wait in line all damn day for about 5 hours. uhg. Never go to a festival on Governor's Island.

  • claudiachloe

    At least at the beer fest I found that you could get a drink, immediately get in another line, drink, and then by the time the beer was done you had gotten through the line and were being poured the next. This foodtruck "fest" sounds much worse.

  • schadenfreudian mensch

    Isn't this always the case with ANY food event like the BBQ festival. You always get a huge line then pay up the nose and get just a small portion of the food. It just amazes me people put up with this shit. If you're going to do this don't complain because you know full well it's going to be a shitshow every time.

  • Rocknrope

    Agreed. On any random Saturday in Park Slope you can get dumplings from Rickshaw's truck and your waffles from Wafels and Dinges, then head to Red Hook or the Brooklyn Flea for your lobster roll. Or better head, head to the Red Hook ballfields and eat your way up the trucks.



    You go to an "event" like this, you get what you deserve.

  • Rocknrope

    "better head"...heh.

  • chuzzlewit

    snicker.

  • Ishtar

    The Brooklyn ferry runs far more frequently than twice an hour. I waited about twenty minutes in a long equally as long as the one for the Manhattan ferry.

  • Eric

    This was advertised as "We have all the food trucks in the city coming!" In reality it was 10 food trucks, and two tents. The only line that moved was the beer line, and they had good beer so the day wasn't a total wash. I had thought it was going to be a fun taste a little from here, taste a little from there, but it was a complete mess. People were on the verge of rioting. The taco tent was out of food at 1:50, the event ran until 5. We salvaged the day by heading to Picnic Point and grabbing some knishes and sitting in the grass, which was totally fine after 2 tall boys of Sapporo. I thought it was sketchy when the organizers didn't release a list of the trucks attending. What a shit show.

  • Eric

    Also, food out of trucks does not = good food.

  • JenChungsBaby

    This is what happens when you fethisize food that comes out of trucks.

  • mangell

    Hipsters = Fail

  • jaycjay

    Further evidence that the word 'hipster' today has no meaning at all. Or any meaning at all, meaning it can just be casually applied to any group of people.

  • thefacts

    Would you accept "lemmings" as an alternate usage?

  • hotstepper

    nice!

  • jackmurphy

    It was easy to see this coming when the promoters predicted 10K vistors and just 15 trucks. There even was a long line of people for the hot dog truck parked outside Colonial's Row. The last guy quoted in the Gothamist posting wasn't joking about hitting up the vending machines on the way out.



    Bottom line: terrible planning and execution.

  • BillyShears

    This is my complete lack of sympathy for a bunch of food snobs who think that when something unusual is served out of a truck it's instantly awesome.

  • fishfryin

    anyone who went to something like that deserves everything they got coming to them. so obvious it would be a waste of time.

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