The Situation's Financial Situation

Yep, starting his own fashion line.

Mike "The Situation" Sorrentino stands to earn about $5MM this year, or as we like to think of it: $833K per pack of his six-pack abs. And yes, it's unfair.

A source familiar with the 29-year-old Jersey Shore star's finances told The Hollywood Reporter about his earnings, and his manager told the site, "We are really excited about all the opportunities coming Mike's way. He has been able to secure many endorsement deals, business opportunities and additional television offers based on the success of the show. Our goal has always been to try to build a brand if the situation presented itself."

His launching pad has been the MTV reality show, of course, but he's only been taking in around $10K to $30K per episode so far—next season, however, that number will jump to $60K. His appearance fees at events can get him up to $50K, and the site notes that "the New York native also has developed several products based on his much-touted six-pack: an abs-focused fitness video, The Situation Workout, and a chewable supplement line distributed in association with GNC."

It gets more horrifying! Sorrentino has allegedly taken a six-figure-deal with Gotham Books and will be writing an autobiography called Here's the Situation! And watch out Ed Hardy, this kid's also starting his own fashion line. It's The Situation's world now, we just live in it.

Contact the author of this article or email tips@gothamist.com with further questions, comments or tips.

By Jen Carlson in Arts & Entertainment on August 24, 2010 1:00 PM

Comments [rss]

Sinchy

I can't hate on the guy because as far as Guidos go this guy is not that bad, but after the Koch brothers, The Situation should be the key argument for repealing the Bush Tax cuts for the wealthy.

John L

My, my, my ... how this society rewards stupidity.

And really the show is not that interesting. A bunch of idiots drinking and trying to score and not much else. An occasional fight, a few arguments here and there. None of the girls are particularly attractive. I really don't see what the big deal is. Some of MTVs earlier reality shows at least showed the dynamics of putting people of different cultures and backgrounds under one roof, it was almost like an experiment in human relations but this Jersey Shore nonsense is just a bunch of like-minded idiots doing the same thing episode after episode. I don't see it.

The shame is that these idiots are becoming role models to our youth and that this filth is being televised all over the world and people actually think these dummies are representative of Americans.

Tower18

Can't hate. I really think that sometimes these guys are a lot smarter than we give them credit for.

Look at this guy, making millions by acting like a boorish child, while all of us "cultured folk" ridicule him from our small apartments and shares.

It's sad commentary on our culture, but those exploiting it are smarter than we'd like to believe, I think.

just saying

Umm, right now I think luck--not smarts--has a lot more to do with their so-called success. But check back in 5-10 years. If The Situation and his ilk are still around (unlikely) and have managed to hold on to their money (even more unlikely), then I'd agree with you that they were a lot smarter than they were given credit for.

spnder

You know what? Good for him. Take as much as our shitty lowbrow society will give you.

tsk_tsk_tsk

"Our goal has always been to try to build a brand if the situation presented itself."

UBERLOLZ

Guest

it's bad. in fact it's shitty. and it's really shitty. it's really really fucking shitty.

gtraindelay

Don't like it?

Don't. watch. the. show.

Guest

but what about the people who never watched the show? the only things i know about 'jersey shore' are through gothamist, and i don't think i'm interested. do i have to watch the show now?