Pretzel Crisps Replaces "Thin" With "Skinny" Sentiment

Photo via Jezebel

When Pretzel Crisps sprinkled the city with an ad campaign that read: You Can Never Be Too Thin, they were so publicly criticized that they eventually apologized and took the ads down. Turns out they have now been replaced with a sensible campaign that doesn't at all place importance on being too thin. Just kidding! This one is equally bad, using a phrase that Kate Moss was once criticized for spouting, with many critics noting it can encourage girls to become anorexic. That phrase is: Tastes As Good As Skinny Feels.

These ads allegedly always existed, but Pretzel Crisps say they were "never part of the debate" so they were used to replace the "too thin" ads. The editor of Crushable told NYC the Blog today, "What's both offensive and evenly mildly subversive about these pretzel campaigns is that they are removing that layer of filtering and saying straight up: You need to be thinner."

Pretzel Crisps' Perry Abbenate basically told one reporter, "that they were a small company and need to catch people's attention and at least there were no models in bikinis or something to that extent."

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By Jen Carlson in Food on August 12, 2010 10:55 AM

Comments [rss]

militza

sometimes I think everyone in the future will be like in the film "Idiocracy."

a little round and wearing shiny outfits.

RevWaldo

Skinny feels OK. Voluptuous feels better.

JRod5417

People really need to lighten up. No pun intended.

Guest

those pretzels need some carbs -- they look sickly.

hotstepper

a fatso, an anorexic, and an ad executive walk into a bar...

Meta

i think their ads are harmful, plus i think i read on jezebel or gawker that they are pretty high in calories considering their serving size.

fosiacat

exactly what we NEED in this country. remind fat people that they are fat and gross.

thank you pretzel company.

Potty Boy

you're a rabid anti-fatite!

FelixtheCat & Christine Quinn'

Lame move.

shovel

Subversive? Hardly. Try lazy. If a company's marketing department or ad agency feels they are doing their job by defaulting to empty "controversy" through subtle insults, that is indicative of their quality of work. Just because you race to the bottom to cheaply increase the visibility of a small company doesn't make a crappy product more appealing.

Rocknrope

Why not just go with "Healthy", that's typically the saying isn't it? "Nothing tastes as good as healthy feels."

Nyctini11

Jesus, you just can't win these days, can you??? Everyone sits around complaining how fat people are, what a problem obesity is, etc etc, NOW you have a company producing a somewhat healthy & affordable alternative to greasy potato chips and you STILL wanna rag on them??? There's a reason they keep talking about a fat tax. STFU and stop the bitching, it's an AD, an ad that will hopefully get more people snacking better.

Potty Boy

I'm totally with you on that. I think it's like most things....just a very vocal but a very small minority..... like the Al Sharptons of anti-skinniness ads.