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East Harlem Goes From Mafia Hits To A Target

Manhattan just received its first Target store, opening yesterday in East Harlem at East River Plaza. While there have been concerns that the big box would shutter smaller, local businesses in the area—one local shopper told the Daily News, "It's clean. It's a nice facility, and the people are friendly. I'm all for it." (Though she may change her tune if the shop takes the same route as the one in Brooklyn.)

One longtime local described the retailer moving in as "surreal," and that could have to do with the area's past. According to the NY Times, the area's grim history dates back to at least 1882—when the body of a murdered man was discovered right on the very street Target sits on today: Pleasant Avenue. The violence continued in the area for decades, and even became known as "one of the most famous gangland stretches in the history of the mob." In fact, one violent scene from The Godfather was even filmed there.

If one 14-year-old boy is to be believed, howver, “The Mafia is no more. No gangs. Just regular people” (and now, discount shopping).

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Comments [rss]

  • The problem I see in these big cities is people don't adopt that their living in the United States of America....they want to retain and disreguard the actual country their living in NOW! You see murals painted of their homelands flags....do you ever see any painted of the U.S. Flag? NO. So sure your definately going to see decent people who've adopted their new country (U.S.) customs and pride....but 90% of them don't and that's when the city falls apart....nobody cares or wants to even help people who don't care about this country anymore. I see it only getting worse because people just don't say anything about it. People who are born here don't show pride in the U.S. Children that are born here and grow up here to parents that are immigrants don't show pride in the U.S. they just do what their parents do.....and that is paint foreign flags on walls and never learn English....and then they wonder why people don't want to live where they live. I wouldn't want to live in a town/city that was 90% made up of foreign people who don't talk English or display the American Flag.

  • eastharlem

    Leave to The New York Times (and Gothamist) to overlook the contributions of generations of East Harlem stakeholders. Despite decades of disinvestment by the City of New York, the Pleasant Avenue area has maintained thriving community gardens, block associations, top-rated schools, landmark churches, renovated brownstones and apartment buildings, and locally owned businesses for many, many years. I am shocked and offended at the idiotic notion that Target’s "Bullseye" the English terrier and Kellogg’s "Tony the Tiger" will somehow "save" East Harlem from itself. However shocking our “stats” may have been/be, we did not deserve to have such a toxic monstrosity steamroll through our community despite overwhelming local opposition. Pleasant Avenue will truly never be pleasant, now. Don't believe me? then visit: www.eastharlempreservation.org.

  • RabbiLaFunque

    +1. The racist assumptions of these articles--that some trashy Great White Hope department store is what is needed (rather than, say, sincere efforts to address racially rooted poverty that is the most significant factor in making a "hood" a "hood"--are dripping all over this nonsense. Jen Carlson writes "If one 14-year-old boy is to be believed..." Why ISNT he to be believed? Since you obviously no squat about the neighborhood, why quote and then question the word of a kid? "In fact, one violent scene from The Godfather was even filmed there" gushes are little urban pioneer reporter. Goodness! Get a grip.

  • eastharlem

    Absolutely on point, Benny. Interesting that the original New York Times article: http://www.nytimes.com/2010/07/26/nyregion/26pleasant.html does not allow online comments.

  • Såkandulæredet

    This area used to be Italian Harlem before the italians moved out. However you can still find Rao's and Patsy's there. Especially where Rao's is, that's pretty safe but just walk a few blocks and it's back to the hood.

  • Gotham Extremist

    Ironman, a secret admirer of Buzz Lightyear?

  • heard_it

    I think they might mean that the Target on Atlantic kinda sucks. Mainly b/c customer svc is HORRENDOUS. And its almost always a freaking zoo!

    Yeah it tends to be well stocked but if something isnt there and you want help? Forget it.

    I just go in with headphones, get what I need and get the hell out.

  • Avaz383

    what does this mean? "...if the shop takes the same route as the one in Brooklyn."

    the one in Brooklyn is fine. It's not a flagship store, but it's not empty shelves like some might think.

  • theLtrain

    Newsflash, no matter how much Corcoran, or whatever real estate company paid you to write this fluff, east harlem is STILL the hood.

    A 14 year old kid was shot 6 blocks from this Target last week, get over it.

    Also that Target/Costco is obscene and should never have been built there.

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