Di Fara Progeny Opening Pizza Chain in Vegas

Flickr user tud5000

“I miss the way [Di Fara] used to be before all the hype occurred,” said Dominick DeMarco Jr., son of pizza mecca Di Fara founder Dominick DeMarco. So to get away from all the glitz and glamor of Midwood, DeMarco Jr. has decided to open his own pizza shop in a quiet town called Las Vegas.

Dom DeMarco’s Pizzeria & Bar is set to open Vegas by the end of the year, and if it's successful he'll expand to Arizona, Texas and California. But could the pizza ever taste as good? Though he'll be using a gas-fired Wood Stone pizza oven instead of the Baker’s Pride oven, he insists on using all the same ingredients. Even the water. DeMarco Jr. has sent New York tap water samples to a lab for "analysis," though we're not sure how he'll use the data to make Nevada tap taste more like New York's.

But will the move be enough to keep away the fanatical New York pizza hunters? Whatever the outcome, DeMarco Jr. seems to be done with Brooklyn, and intends to bring back old Di Fara dishes like fresh pasta and salads, which were favorites before the pizza became famous. He said, "Now everyone wants to take photos. I remember when it was about the food." Vegas: You'll come for the weather, and stay for the authenticity.

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By Jaya Saxena in Food on July 14, 2010 3:32 PM

Comments [rss]

Shinobi Shaw

I love Di Fara (aside from the hassle) but you would think a DeMarco would know better then to open in the tackyness of Vegas. LA, DC, Chicago, Miami, anything but Vegas!

inoyourider

He has to open his own place cos he can't touch the food at his pop's.

Potty Boy

He missed the way things were before the hype, so he's going to Vegas. Yeah. Actions speak louder than words, pal.

emilydickinson

One of the DiMarco clan opened up a pizzeria on Houston a few years back, and for whatever reason, it wasn't half as good as DiFara. It was also about $5 a slice, which is absurd.

Even though it is the best pizza this side of the Atlantic, it's not worth going to DiFara anymore. It's a shit show. The last time I went it took 90 minutes to get a pie, and don't even think about getting a seat.

bonu$baby

Agreed it's a total $hit show. Whenever I have friends in town they want to go to this place. Yea he's a nice old man but it's a crap shoot if you will even get served.

Sounds like this guy is aiming for an Olive Garden-type franchise.

Potty Boy

Yeah, was it the corner of Houston and MacDougal? I remember it was on the downturn already, when I heard about the shooting of the 2 auxiliary cops - didn't that happen on the very same block?

kazubes

true new york pizza would be wasted on the douchebaggery of las vegas but good luck to him I suppose

Cannibal

No, please PLEASE waste NY pizza on the douchebaggery of Vegas... Vegas has no good pizza places at ALLLLLLLL.....

Papa Johns keeps winning the "best pizza" in the "Best of Las Vegas" issue of the local paper.

Next up, real bagels!!