Video: Inside Mister Softee

We've made no secret of our deep-rooted hatred of the insipid Mister Softee truck theme song, which drives us to distraction every summer. But as intolerable as it is for us, we've sometimes wondered how the people driving the trucks can stand it. Well, CNN recently spent the day riding around with one of the operators in Brooklyn, and now we know how they stand it: They completely lose their minds. Driver Nike Olasokan says, "I love it. It's one of the best music I've ever heard in my life. I hear it every day and I still love it."

On a good weather day, Olasokan says she can net up to $900 working from 10 a.m. to 11 p.m. Of course, there's a lot of overhead. She has to pay to park the truck in an official Mister Softee depot, shell out to stock the truck with Mister Softee frozen dessert products, and even cough up a fee just to use her beloved Mister Softee theme song! Mister Softee: Making bitches pay him since 1956.

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By John Del Signore in Food on June 22, 2010 3:59 PM

Comments [rss]

John L

I love the Mr.Softee jingle. It brings back good memories. As a kid I would lose my mind and chase the Mr.Softee truck for blocks.

Lizzy Risee

Good enough for children. Atleast you've got ice cream to enjoy! :)

whitecastlerock

Fuck selling the ice cream-start dealing weed out of the truck and triple your profit. It works in Southeast Queens...

BigRed

Sheet music for the Mr. Softee jingle:

http://www.mistersoftee.com/userfiles/file/sheetmusic.pdf

zincink

sometimes the ice cream tune causes me slight pains in the head, but if it wasn't there..i would miss it

katiebaker

I've always loved the mister softee theme song and have known the words since I was little. It's been my ringtone for a couple years now.

DrGonzo

Very cool, it's nice to know that she doesn't hate her job though working with iced cream might make that easier. All the fees involved in running the franchise are reminiscent of phone contracts, only this pays you.