AshleyMadison Makes High Class Bid For Stadium Name

With the Super Bowl on its way to the New Meadowlands, the battle for naming rights for the newly-built stadium begins. And on the front line of that battle? AshleyMadison.com, the dating Web site that arranges adulterous affairs for married people, who made a $25 million offer to buy the naming rights for the Giants and Jets shared stadium. An adulterous website in the house that Tiki built??

"What better way, from my perspective, in getting your name out there than being on a prominent stadium -- it's going to host the Super Bowl," said AshleyMadison CEO Noel Biderman. While the company can make the bid on the naming rights, AshleyMadison commercials have been banned from being shown during the Super Bowl due to the "commandment-breaking nature of the site," as the Post so chastely puts it. And in case you were worried this was just some sort of PR stunt, Birderman can get real with you: "I'm 100 percent serious about this."

In 2008, German insurance company Allianz was interested in buying naming rights to the new Meadowlands; the Giants and Jets dropped the talks because of Allianz's World War II history.

Contact the author of this article or email tips@gothamist.com with further questions, comments or tips.

By Ben Yakas in News on June 11, 2010 5:46 PM

Comments [rss]

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lexicondevil

They weren't looking to buy publicity, they were looking for free publicity, and they got it courtesy of the Post (and gothamist). $5 million a year for the Jets and Giants stadium is a joke, even in this economy.

Bike Rider

i clicked for the tits

jaycjay

The fact is, the amount is way too low for it to be considered anything other than a PR move. This offer is $5 million a year for five years, but it's expected that the price tag will be closer to $20 million annually.

Jen S

Call me old-fashioned, but "The Meadowlands" sounds fine. I hate the corporate names with a passion.

longacre

The swamp doesn't pay any bills.

Jen S

What about its landlord?

http://goremasterfx.files.wordpress.com/2009/07/a_swamp4a.jpg

Humptydank

Ashley Madison acts like they want to rename the Meadowlands, but I saw them all up in Nassau Coliseum last weekend.

jaycjay

Smart move. I don't mean buying the rights, but saying tht they want to -- and early on before there's a lot of noise from other companies saying they're considering it.

It's great when you can just send out a press release and let the media give you free advertising.