Icing: Officially Over (Please?)

Photo by Sam Horine

Have you been iced? It's that thing that has been going around wherein you are handed a Smirnoff Ice by a "friend" and "forced" to take a knee and chug it all right there, down to the very last sickeningly sweet drop. It is the kind of thing malt beverages were invented for, even if we didn't know it until now. Or rather, know it until about a month ago. Since it became a thing there have been no signs of this vicious trend going away, and in fact, it's only gained momentum. Why, even the Paper of Record has now been forced to pay attention. So maybe that means it's over?

The Times notes that Smirnoff has denied this has been a devilishly genius marketing plan, but no matter what it's origins, no one is safe! Even beloved Brooklyn band The National has been iced, not to mention Gothamist staffers Ben Yakas (pictured) and John Del Signore. So we ask you, Internet, what's next? Because we're scared, and tired of carrying around this Smirnoff bottle as an ice block.

Contact the author of this article or email tips@gothamist.com with further questions, comments or tips.

By Jen Carlson in Food on June 9, 2010 4:03 PM

Comments [rss]

Tower18

How much did Smirnoff pay you to write this advertorial disguised as blog post?

Ralph Steadman

I am too old to know about this without Gothamist copy/pasting an article about it for me and this makes me feel both relieved and sad.

Also, what Blaine said.

Blaine

Shame on you, Gothamist, for falling into the viral marketing trap. You can be sure that Smirnoff planted people to start this 'fad'. Who the fuck drinks Smirnoff Ice besides the 60 year old women at a family reunion who want something that remind them of Bartles and James.

StevenRH

Ad in disguise?? Thats some dumb shit.. "ooh you got iced"..

grandzu

White people.

r1b2

Or, you could say "no."

JMH

Ask the Internet what's next, and the Internet will respond in style. Kissing Suzy Kolber gives you Burritoing.

lmd

I'm into this new thing where if a stranger tries to force me to drink something I punch them in the face. Its pretty grass roots but I'm hoping it goes viral soon.

Mordicai

No. Sense. Of. Humor!

inoyourider

Homo-erotically pathetic.

judgejon

This trend has taken a TERRIBLE turn for the WORSE:

http://bit.ly/bZapw7

Chosun

Ha, that's great.

jles

HAHA. So stupid, yet so awesome.

Apples and Peaches

The next dude that orders a Smirnoff Ice from me at my bar is getting sprayed with Sprite. I am over this.

nicemarmot

I would love to see someone try to force a Smirnoff Ice on me. I may be small, but my projectile vomiting skills are second to none.

ItchyGoiter

Now let's all try to guess where Ben Yakas lives.

chris

Thank god.

I'm sick of this post hipster faux frat boy nonsense.

jaycjay

"no one is safe!"

Oh, I am. My hard and fast rule against participating in anything done by people who refer to themselves as "bros", combined with my ability (very rare, apparently) to think and act independently will give me complete protection.

jles

So a girl at a party I was at over the weekend goes up to her friend and says, "Can you help me tie my bikini top", friend says, "Sure", and when girl 1 turns around she has an ice in the strap!!! ICED BRO!

Listen Smirnoff Ice is disgusting, and this is clearly a stupid fad, but I applaud the people who take the time to come up with creative ways of icing people. It's about fun pussies. NOW CHUG!

jaycjay

At a bar I hang out at, we do "penalty shots". I came up with this concept along with one other person: If someone says or does something stupid, you can call a penalty. The bartender decides if it's valid or not, and has the option turn it back on the person who called it instead.

Then the bartender prepares the most vile shot he can come up with, using at least three different bottles. The penalized person has to drink it, and can't chase it with anything for 60 seconds.

manytimes

dude, that's hilarious, first you say you are safe from icing and then describe something you do that is equally as stupid and basically the same thing. that takes some serious skill, well done bro.

dracula mountain

that's the dumbest thing i've ever heard. i'm sure the bartenders love to hear your moronic stories. you sound like a complete fucking douchebag.