Quantcast

Breaking Trend Alert: Some Parts of Brooklyn Very Popular!

The Observer has published another one of their infuriating manufactured trend pieces, and what they found MAY NOT SHOCK YOU. Called "BroBos in Paradise" (a riff on David Brooks's BoBos in Paradise), the article basically boils down to Stuff White People in Media and Publishing Like, Brooklyn Edition. Reporter Leon Neyfakh, who used to cover publishing for the Observer, corralled precious comments from mostly-media people to paint a very contrived picture of bourgy Brooklyn as a place that might one day be "romanticized in the future the way we romanticize San Francisco in the '60s and, yes, New York in the '70s."

It's chock full of deliberately annoying quotes from maddeningly self-aware New Yorkers, as if specifically catering to eye-rolling reblogs just like this one. Such as: "At the outdoor Brooklyn Flea Market in Fort Greene, which was trending on FourSquare at the time with 19 check-ins, proud BroBos roamed about picking through jewelry, antiques and records and partaking of the luxury popsicles on offer at the People's Pops stand. A young woman remarked to a friend, 'I only like sour ales.' " Another BroBo "searched for owl trinkets to add to the collection he has in his Kensington apartment. 'I guess it's pretty typical, but I like owls.' "

But the best, most bile-building quote of all comes from a recent NYU graduate who calls B.S. on Neyfakh's BroBo boosterism: "People live in Brooklyn because it's cheaper. It's not a money thing or a class thing, but it's sort of admitting defeat—an inability to be in New York. Living in Manhattan presents an interesting challenge: to always be confronted by people who have really won." We hate to say it, but if this means war, we're siding with the owl dude.

Contact the author of this article or email tips@gothamist.com with further questions, comments or tips.

Comments [rss]

  • HBHB

    Stop calling them "New Yorkers". You either have to be born here or do serious time here to earn that status. All of these kids are just living here at the moment.

  • whirlybird

    kids say the darndest things

  • NlGGAZ

    south slope is where it's at man. Park slope is too rich and the women too old and gross looking. Wburg is just gross but the women are good looking. South slope is the happy medium.

  • Jamie McDonald

    What are the generally agreed upon boundaries of South Slope? I live next to but (I'm pretty sure) not in it, curious as to where residents draw the lines.

  • StedyRuckus

    Newsflash: South Slope is a figment of your imagination. Park Slope extends North - South from Flatbush Ave to the Expressway.

    After that is Sunset Park.

    Fact according to the someone who actually grew up there when you would still get your shit jacked on 5th Ave.

    And for the record.. Bed-Stuy is where its at now yo.

  • Exidor
  • NlGGAZ

    I think the borders are 9th street down to greenwood heights. Most people will be mad that 9th isn't park slope but thems the breaks. You can tell cause the women start to get younger looking and there are less strollers. The real litmus test is the cafes. Gorilla cafe and tea lounge has all the fourtysomethings and roots cafe, cafe 474, and southside has the youngins.

  • whaaat

    lol greenwood heights/south park slope.

  • +1 greenwood heights? haha. South Park slope? hehe

  • Kevin Walsh

    "James Atlas, the president of the publishing house Atlas & Co., lives on the Upper West Side, and until relatively recently, when his daughter moved to Fort Greene, he didn't really know Brooklyn existed."

    Will someone explain this Manhattan-centric snobbiness to me?

    www.forgotten-ny.com

  • Think2wice

    15 years ago his blissful ignorance would have been a badge of honor and upstarts/arrivistes from across-the-water and north-of-96th would've been queuing up to receive a witheringly condescending acknowledgment from him.

    Nowadays his old-school myopia would make him twee. Even that NYU grad would think he was a joke. "Lahk omigod, does your dad, lahk, totally not know about Brooklyn. That is, lahk, sooo old school kyooot! Lahk, Woody Allen and shit. Does he, lahk, totally have no clue what a cell phone is either. Teeheehee..."

  • soundfreak

    I guess that's what this article was supposed to do. It Failed. That's fine. I really don't want these people in Brooklyn anyway. I wonder if Mr. Atlas is enjoying the Ratdemic.

  • texinyc

    Williamsburg is an ugly, expensive neighborhood but that has lots of places to eat and drink. That's it.

    Same for Park Slope, minus the ugly.

    Besides, all the past locales listed as litmus tests only really stood out nationally because they ended up being hugely lucrative to larger commercial interests.

    I'm not saying that there wasn't any kind of social relevance to them, but I don't think the average citizen could reference San Fran or NYC in those time periods if there hadn't been movies, music, plus t-shirts, and a host of other useless commercial goods that were sold promoting them.

    Who's making relevant film about living in Brooklyn these days anyway? Or, does that come after everyone has moved on?

    I don't understand the quote about Brooklyn being a second choice and a concession of defeat. To me, people who live in Manhattan and never travel to other boroughs are less NYers than people who live in Jersey City or similar next-to communities and regularly commute to NYC everyday.

    NYC - diversity = fail. And for the most part, diversity is the outer boroughs.

  • hellx

  • this is the only quote I found noteworthy.

    "People live in Brooklyn because it's cheaper. It's not a money thing or a class thing, but it's sort of admitting defeat—an inability to be in New York," she said. "Living in Manhattan presents an interesting challenge: to always be confronted by people who have really won."

    haha.

  • Think2wice

    She's the kind of arriviste who, if not getting a Banker's salary, would live in Inwood just to claim that she lives in "real New York". Meanwhile real New Yorkers would know that, for affordability's sake, if you're going to live north of 135th, you might as well live in the Bronx. But then she'd just call them quitters.

  • duckumu

    yes because being quadruple stacked in a 2 bedroom apartment on avenue C with the same roommates you've been living with since freshman year at NYU really counts as winning in my book.

  • MsMarvel

    Tell that to some of the folks at my bus stop in Harlem and you'd be laughed out of the neighborhood.

    Substitute "Manhattan" for "where my parents live" or "someplace my parents could afford". There are plenty of cheap places to live in Manhattan if you're willing to search and not live in the middle of the village or the UWS or wherever's "trendy" now.

  • MsMarvel

    (meant as a response to the quote, not mondoweiss.net)

  • Jamie McDonald

    I also like how, in homage to a stupid and worthless book ("BoBos in Paradise") they wrote a stupid and worthless article. Well done, Observer.

blog comments powered by Disqus

send a tip

tips@gothamist.com