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Cuomo's 2010 Uomo Logo

2010_05_cuomologo.jpg When Attorney General Andrew Cuomo kicked off his long-expected campaign for governor, he also unveiled a logo, which shows a big "C" around the state of NY and them "UOMO." Gothamist reader jt10000 commented, "Strange campaign logo. The red in the C is not good, unless they intentionally want some people to read it as Uomo, which is possible."

The Daily News says of the logo, "Like nearly all political campaigns these days, from dogcatcher to President, Cuomo's new logo looks a lot like Barack Obama's in 2008," and also points out, "The problem is, the C is rendered so abstractly that it looks like the candidate's name might be UOMO - Italian for 'man.'" A Scottish graphic designer who blogs about logo design weighs in as well, "The biggest issue is legibility. Anyone unfamiliar with the name will read UOMO, not CUOMO." Also, anyone familiar with Cuomo may recall an unfortunate poster used during the 1977 mayoral race between his dad Mario and Ed Koch.

As for possible suspects who told Cuomo this logo was good, you could pick from his team, which includes dad Mario, or his girlfriend, TV "Semi-Homemade" chef Sandra Lee, who is known for "spicing up packaged cake mix with peach juice, transforming artichokes into striking table centerpieces and displaying humdrum hand soap in an elegant crystal decanter."

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Comments [rss]

  • zincink

    I thought of Comcast when I first saw it.

    @NannyState lol!

  • NannyState

    I always knew he was a Uomosexual.

  • krinkle cut fires

    It looks like the illegitimate love child of the Obama and Colbert Report logos...

  • Telephone 280

    Oddly,I see this as an ad for a plumber. Instant brand recognition is nil, therefore it fails. I give it an "F", and I wonder: are all the real graphic designers truly gone, replaced by idiots with cheap software on their computers?

  • Guest

    'uomo' means 'man' or 'mankind' -- it's italian.

    vote for a man. awesome.

    ...

  • Papercutninja

    The graphic artist had a good concept, but failed in its execution.

  • longacre

    The "C" should be the same font as the other letters. Basically they're trying to mimic the Obama logo and/or a Muslim crescent and/or the Euro symbol.

  • tsk_tsk_tsk

    LOL you fuckin moron

  • Polite New Yorker

    Vote for Cuomo, not the Uomo.

  • longacre

    Awesome.

  • FelixtheCat & Christine Quinn'

    Yep, I will vote for Uomo, anyone but Lazio, Levy and Cuomo.

  • theevilone

    Someone with the last name Uomo should jump in the race. Free advertising.

  • kendoqv2k

    i read it just fine. It actually reminds me of the chicago cubs logo

  • Actually, it reminds of the Euro symbol...

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