Spike Lee Spikes Absolut With Brooklyn

If Sean Combs-endorsed Ciroc is the vodka of choice in his home borough of Manhattan, then we suppose Brooklyn just adopted Spike Lee and Absolut to represent its buzz. Yep, you can now buy ABSOLUT BROOKLYN for just $24.99 at your local liquor store (the company will be giving $50,000 in sales to Habitat for Humanity for their effort to build affordable and environmentally sustainable housing in Bed-Stuy).

But what does Brooklyn taste like? We're told "the new flavor is a blend of red apple and ginger and comes in a specially-designed bottle reminiscent of the ubiquitous Brooklyn Stoop Life.”

The vodka company has been working on city flavors since 2007, and so far you can get drunk on New Orleans, Los Angeles and Boston. Lee designed the Brooklyn bottle, and also collaborated with spoken word local Lemon Andersen to film a love story to the borough in honor of the launch—which is part of a larger “Stoop Life” movement. Interesting. Let's hope this movement is working towards allowing us to drink on stoops without getting hassled.

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By Jen Carlson in Arts & Entertainment on May 19, 2010 3:39 PM

Comments [rss]

RottenApple

Absolut tastes like Staten Island.

Wza

Psht..give me something classy like St. Ides.

BERT

he still represents brooklyn.

he had that michael jackson celebration in prospect park last year, for instance...

Rocknrope

Yeah, Spike Lee represents Brooklyn, 20 years ago.

just saying

But Spike Lee doesn't really live in Brooklyn anymore.

He moved on up. To the East Side. To a deluxe apartment in the sky. (Okay, I'm not sure about the apartment; believe he now lives in an UES townhouse.)

1stephanie

I'm gonna fuhgeddaboutit, and save me some benjamins by buying Pop-pop-popov.

Papercutninja

Absolute Brooklyn: Has a hard edge, with a soft underbelly flavor of transplants.

Sommelier

Ha! Ha! Ha! Ha! Ciroc! Cheap alcohol made from unwanted, declassified grapes grown in the south of France, given a "French-sounding" name, put into a bottle with sugar, denatured water and glycerine... and sold to morons all over the USA. Oh... but if Puffy endorses it, it must be the best, right? Go ahead and buy it. He needs a new Maybach, and HE'S not going to pay for it... YOU are.

http://www.nytimes.com/2005/01/26/dining/26wine.html?pagewanted=1&_r=1

longacre

Grey Goose actually did the French-for-the-sake-of-marketing thing before Ciroc. No one had ever distilled vodka in France before GG...Sidney Frank was a genius.

jules1000

yes, I read an article about the GG guy a while ago. His brilliant idea was to make the bottle much taller, and the vodka more expensive. Great business man.

Kitty Graves

I am type loving this..

I saw Lemon Andersen's County of Kings at the public theater and loved it. His poignant one-man show spewed Brooklyn from every orifice. Brooklyn artists creating Brooklyn art is a win!