Perhaps channeling the recent controversial commercial featuring Tiger Woods's dead father, PETA has brought Golden Girl Bea Arthur back to life in a new ad campaign.

The organization tells us: "when she was alive, Bea Arthur was one of PETA's most stalwart supporters, and now—through a provocative campaign that PETA is launching thanks to a bequest in her will—Bea will remain an activist even in death." This week marks the first anniversary of her passing, so PETA will be spreading the posthumous ad campaign (targeting the Golden Arches of McDonald's) through some full page newspaper ads. (See the full ad below.)

According to the NY Times, her son “especially liked that the copy was in Bea’s irreverent voice.” Plus, you don't want Betty White getting all the attention.