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Tiger's Return Means Big Ratings

2010_04_tigertime.jpg Tiger Woods equals blockbuster TV ratings. Well, blockbuster for golf. Apparently over 5 million people watched Thursday's Masters coverage on ESPN, double last year's numbers, and media consultant Bob Gutkowski told the Daily News, "It's like a car crash. People pull over to take a look at the car crash. That's what's going on with the Masters. These are not people who are going to stick to viewing golf, this is a unique situation, and the titillation factor is huge." Like this car crash? Woods, who is 6 behind the leader, was happy with his performance so far, "I didn't have the luxury of playing tournaments coming in here, so I had to be more focused on my practice sessions coming into it and then take more out of them than most people would."

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  • Gothamist_Cynic

    It was all a publicity stunt. Celebrities do it all the time.

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