Behind The Scenes Of Lindsay's Milkaholic Ad

Turns out Esquire magazine has some inside intel regarding the making of that E-Trade commercial Lindsay Lohan is so upset about. They happened to be getting a behind-the-scenes look at the company's advertising firm, Grey Group, during the time the team was creating the ad.

To recap, Lohan is suing the company for $100MM, claiming they used her first name for the "milkaholic" baby as a parody of her life as a party girl. Turns out that having a thirst for milk wasn't the first idea on the table, however; early descriptions included rug burn, jailbait, tramp, slee-otch, and flank-steak woman. And the original script from last August doesn't shows the name "Deborah," which was later crossed out and replaced with "Lindsay."

While Esquire was embedded at the company in December, the reporter on hand asked Grey's chief creative officer, Tor Myrhen, if they chose "Lindsay" as a reference to Ms. Lohan. He reportedly said, "Not at all. I don't think we even thought of it... Every aspect of that commercial was discussed in endless meetings with E-Trade. But we decided to keep it."

Lohan's lawyer maintains, "this commercial was conceived using Lindsay Lohan as a character without her knowledge or permission for the profit of the company." As for mommy Dina Lohan, who Lindsay went crying to after first seeing the ad, she commented on Esquire's notes saying: "We think it's obvious. [The notes are] horrific. This just proves our point. Oh my goodness, I can't even read this, it's so disgusting." Some of these original notes can be read below... do you think Lindsay will get her $100MM?

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By Jen Carlson in News on March 11, 2010 11:23 AM

Comments [rss]

LaliP

so what, we can't make fun of people now?? what about snl?? did paterson sue them? this is ridiculous. i used to feel sorry for l.l., now i see she's just greedy and i've lost my sympathies.

robingee

Flank steak?

poetofsorts

O good lord Lindsay get over yourself! No one even thought of you when they heard this commerical, at least I didn't. But now by doing this every time i see this commerical i will think of you and how stupid you are!

gg101

She's making a much bigger ass of herself by filing this suit. Everything that goes on in the world clearly must involve her.

Stephenson Billings

This skanky junkie should not be allowed near children nor investment advisors. She is completely disgusting. Her lawyers should be investigated for enabling this waste of time lawsuit. She doesn't own the rights to being a bitch.

Roncore

they should have went with "Flank Steak"

NYDirk

Lindsay Buckingham standing by

NannyState

If only Thalidomide was still on the market...

mickcube

definitely could have avoided controversy if they had gone with "#6 - premie"

cutlass

Can Lindsay Wagner get in on some of this action?

NannyState

Not a penny, unless she opens an account and scores big on Freeport MacMoran. And at least her 'baby' didn't look like shit because that wasted slee-otch certainly does.

chuzzlewit

ugh. she is such a floosbag butt-grabber 26 1/2

MT

That dumb b**ch really needs to get over herself.

ForrestWhitaker

And the original script from last August doesn't shows the name "Deborah," which was later crossed out and replaced with "Lindsay."

matty

Well considering she's actually an alcoholic and not a milkoholic she might have a case for misrepresentation.

JenChungsBaby

Even if it can be proved that they used the name Lindsay in reference to her she has zero chance in hell of getting even one penny out of E-Trade. They should sue her for associating her sleazy self with their company.