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Pizza In a Cone Rolls Out in Manhattan

022210pizzacone.jpg

[UPDATE BELOW] Hey old man, time to drop that flat, boring slice of pizza and get a clue: It's 2010 and the tyranny of the slice has at last come to an end in Manhattan, where K! Pizzacone opened in midtown today! Pizzacones, which reportedly taste more like a calzone, start at $4.90 each, but isn't it worth paying a little more not to look like a passé Poindexter with oil drizzling down your shirt? After seeing the revolutionary concept gain popularity in Brazil, Portugal, and Italy, Ingo Pinto, a former banker in Lisbon, decided the time had come for New Yorkers to get coned.

The dough cones are shipped to Pinto daily from a Connecticut bakery, and each Pizzacone is made to order at the counter; you tell them what ingredients to add, and then it's cooked in the oven for five minutes. The result, according to one early guinea pig, is as convenient as it is delicious. "Tastes like a pizza," Victor Nelli, a TV producer, tells the Daily News. "You can totally walk with it, and you don't have the oil dripping all over you." Your move, Di Fara!

For more, pizza afficianado Adam Kuban is en route to K! to give it a test run. The Slice blogger tells us, "A lot of people might ask, 'Does this bastardize the NYC slice?"' But who cares. It's a fun concept I've been dying to try in a commercial setting since first reading about them four or five years ago. The real question is whether the customers will return after the novelty wears off. [Five minutes] seems like a long time for impatient New Yorkers to wait when they could get a fast slice to go in less than two minutes at a traditional slice shop." UPDATE: Here is Kuban's thorough review.

Contact the author of this article or email tips@gothamist.com with further questions, comments or tips.
By John Del Signore in on February 22, 2010 12:16 PM

Comments [rss]

  • Matt Van Brink
    If that's the best they can do with the publicity photos, the reality must be a disaster.
  • Pizza Kone is closed.
  • James

    Love the uniqueness of the idea, I’m sure lots will be curious and really hit the market, since most love pizza. | kosher new york

  • marymary

    I'd hit it.

  • Gertah

    The examples pictured on the Pizzacone website look totally vile. Oh, and there's no way this is popular in Italy. Italian pizza is about the bread, with the accompaniment of cheese and/or tomato, and other appropriate accompaniments. The bread is not meant to to act as a receptacle for goo.

  • n00b

    Just tried one. Like Crisp, way too much cardboard packaging for something you will consume within 5 minutes.

  • shoe

    Tastes like chicken

  • modernwonderboy

    it looks like a mozz-filled big gulp. my stomach is violently churning.

  • John

    WTF, why is there lettuce on one?! who the hell gets lettuce on their pizza...cone? fail!

  • wow 14th street

    People who do not have oil drip stains

    on their shirts or blouses just ain't living.

  • babyhitler

    what's the difference between this and a pizza hot pocket? 3 bucks. I'll try it before I knock it but I don't think this will be the wave of the future. Remember pizza by the pound? or square pizza? or oblong pizza? or thick crust pizza? all gimmicks. If you close your eyes and take a bite they all taste the same.

  • oeuf

    Didn't Pizza Hut do something like this?

    It was called the Pizzone or something?

  • NannyState

    What could be more perfect for the Times Sq. pedestrian plaza fanny pack crowd? Put a Dippin'Dots next door for added effect...

  • Guest

    i think some elderly italian american pizza maestro from midwood, brooklyn is going, "ohhhhhhh.... THE HORROR!!! THE HORROR!!!!!"

  • spiritross

    I am suddenly reminded of the Spaceballs character Pizza the Hut.

  • hotstepper

    blech. this unholy concoction is for the same no-taste losers who eat dominos or papa johns in NYC.

  • jibbly

    My name is Jibbly and I'm a No-Taste Loser and a native to NYC.



    The 3 pizzerias in my hood are all solid "meh"s (though one of them has very good calzones). If I'm going to eat mediocre pizza I may as well get it at $5.99/pie with 3 extra toppings and a bottle of soda.



    I order pizza approximately once a year, a sad state of affairs. A decent pie is a 20 minute train ride away. That in itself isn't so terrible, but I need to put on pants. Dealbreaker.

  • hotstepper

    damn, Señor Jibbly, sorry to hear about that situation. the people i was referring to are the one's who actually WANT to eat at chain venues.



    ever try to make a pie at home, grow yo' own dough? once you get a handle on it, you can come up with some interesting results.

  • WorksInDUMBO

    I'd like to know what pizzerias you are going to that has a slice in "less than 2 minutes". it takes longer than that at most places to warm it up!

  • whitecastlerock

    almost $5 for one of these things? Sounds like a sound business model to me...

  • kendoqv2k

    doesn't look appetizing to me, but i'll give it a try.

  • Spirit of 76

    Wouldn't it be just as easy to roll a slice into a cone shape and put it in a paper cup?

  • ak

    Shhhhhh, you're tearing reality apart for the pizza cone enthusiasts. All seven of them.

  • Ryan

    My uncle and I tried this place on Friday because they were having a preview day to run out kinks and whatnot.



    I thought that it would just pour out once you take a bit, but it's not a crispy crust, it's softer than it looks. I enjoyed it, but it was expensive. I wish they had bigger ones because I would equate three of those to one actual slice of pizza. The amount of toppings they have is great though, and it tasted really fresh and not oily.



    Just my thoughts on it!

  • eddy

    thank you, was thi ning the same. Steve Martin was truly prophetic.

  • Rocknrope

    Ever since I heard about "Cup o' Pizza" in the movie The Jerk, I always wondered why noone started one up. Now, 31 years later, the dream is reality.

  • estragon

    Yes! And now we can finally get around to inventing those eyeglasses with the handle in the middle!

  • alexandra

    opti-grab!

  • theboneranger



    New York City does not need McPizza, thanks.





  • elpollodiablo

    GO BACK TO NEBRASKA OR ITALY OR WHEREVER THE HELL YOU'RE FROM YOU CULTURAL VAMPIRE

  • Alex
  • valeriob

    Yea, those pictures look like burnt shit in a cone sprinkled with cheese.

  • Guest

    only a matter of time before someone starts sodomizing them. :X

  • valeriob

    Pics or it didn't happen!

  • Mr. Know-It-All

    There are many things that could be done to improve the quality of most of the pizza in NYC. This is not one of them.

  • Guest

    this would otherwise have been more appetizing, if it weren't posted on the same day as the acquitted-up-the-butt trial article.

  • Alex

    I saw one of these on 5th and 34th. How exactly does it work? Won't cheese and shit pour out once you take a bite into the side of the cone?

  • vikii wong

    yeah right?! i'd try this pizzacone gimmick once but will happily stick to eating my oil-dripping slice.

  • theboneranger



    what the fuck is this Nebraska shit?





  • elpollodiablo

    WANT

  • elpollodiablo

    Sweet reading comprehension skills, brah!

  • theboneranger



    when you leave new york, its all nebraska basically

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