MTV Wants To Protect Jersey Shore "Brand"

Well this seems unfair: MTV is allegedly trying to stop the Jersey Shore cast from cashing in on personal appearances. Well, not all of them, but the NY Post reports that the network's head honchos have warned the cast to "rein in their appearances" or face fines and legal consequences! Allegedly they are trying to "protect the brand," but none of the guidos or guidettes are abiding, even after signing their $180K contracts for a 2nd season.

A source told the paper they're only allowed two personal appearances a week, all pre-approved by producers—"but some don't care and are blatantly going ahead to earn as much cash as they possibly can." It's like they're in one of those enclosed glass rooms with money blowing everywhere and they can grab as much money as they want but they only have a limited amount of time to do it. C'mon MTV. This is their time in the magical money room! How is Snooki going to move to Fisher Island now?

Meanwhile, Pauly D is turning down easy $50K gigs because he is a "serious deejay."

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By Jen Carlson in Arts and Events on February 8, 2010 5:44 PM

Comments [rss]

flynn110

http://thechive.com/2010/02/05/snooki-bomber-photoshop-meme-23-photos-and-growing/

MrManhattan

"serious deejay."

I would usually consider that an oxymoron, But in Pauly D's case, I thing simply "moron" will do.

justthinkin

I read there's been a run on hair gel comparable to the one on Angostura Bitters.

nicemarmot

All I know is that when that douche was DJing near my apartment, it was a fucking riot afterwards. And not a riot in the sense of ha-ha funny laugh riot. Riot like people running down the streets smashing windows and keying cars in the middle of the night. Not to mention an even bigger plethora of vomit splashes than we usually get.

Oddly, even though I saw all the evidence first thing the next morning walking my dog, I never saw a word about it on the police blotter.