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Is Perky Jerky the Coffee/Meat Craving Cure?

012910perky.jpg Four years ago, Tribeca inventor Matt Keiser created the world's first caffeinated beef jerky after spilling a can of Red Bull on the meaty snack. The flavor combination sent him spinning like some carnivorous Albert Hofmann, and starting tomorrow he'll be selling his caffeinated meat snack, called Perky Jerky, in Sports Authority. Because Americans simply don't consume enough caffeine and processed meat! Today Keiser told the Daily News the combination is "like vodka and orange juice, or peanut butter and chocolate." But the reaction from one random taste tester was revolting: "Ewww. It is disgusting. I like beef jerky. I like caffeine. But it is not a good combination." According to Perky Jerky's Twitter, the product's original name was "Jerk n Go," which doesn't sound like a good combination, either. What, was "Meat n Tweak" taken?

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Comments [rss]

  • jaycjay

    Selling it as Sports Authority seems pretty strange. Do they sell other varieties of beef jerky alongside the Power Bars?

  • Nyctini11

    They have literally just gotten production up and going on a large scale. So far i don't believe there are any additional flavors, but matt is my old boss, he really believes in this stuff and the samples i've gotten and given to my hubby to share with his construction buds has ALL been very positive, can't hurt to try, everyone likes a late afternoon snack...

  • Rocknrope

    The names all sound like they should be in the earlier story about the subway wanker.

  • MT

    Ha! You beat me to it.

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