Video: "Drinking Fat," Courtesy NYC Health Department

Well, the title of this video pretty much says it all. Making good on their promise to make a commercial for their vivid ad campaign discouraging sugary drink consumption, the NYC Health Department has just released this little opus. If you like Garbage Pail Kids, you'll love this:

The Health Department claims that over the course of a year, drinking one soda a day can make you 10 pounds fatter, fostering obesity and contributing to health problems such as diabetes, asthma and heart disease. "This video is playful, but its message is serious," said Dr. Thomas Farley, New York City Health Commissioner. "Sugar-sweetened beverages are fueling the obesity epidemic, and obesity is disabling millions of New Yorkers. If this campaign shifts habits even slightly, it could have real health benefits." Well, it's definitely shifted our daily habit of wanting lunch!

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By John Del Signore in Food on December 14, 2009 11:00 AM

Comments [rss]

pvbklyn

Instead of another tax, what should be done is to raise the prices on corn sweetener by ending U.S. subsidies for corn farmers. BTW does anyone really need to drink 32 - 40 ounces of soda in one sitting? In answer to those who think drinking soda especially colas everyday are just fine, back when I pumped gas, we used use coke to wash tar off of any surface on a car. Try it you'll be amazed. Also think of what it's doing to your stomach. Why do you think coke machines have always been in gas stations? To quench people's thirst?

JAVSnyc

http://www.bandujo.com/f8/index_flash.html

http://www.nyc.gov/html/doh/html/home/home.shtml

Bandujo Advertising + NYC Health - A Partnership Disgusting New Yorkers

Why not use the advertising money to open more parks or physical activity/exercise programs for New Yorkers?

They need to vilify soda so they can tax it. So they want you to lose weight by lifting the coin from your pocket.

Ask that your tax dollars are spent on programs that do work to solve the problem.

Spirit of 76

Is this supposed to be disgusting? That's obviously not fat. More like some kind of gelatin or syrup.

There was a researcher quite some years ago who wanted to test what would happen if he took a huge dose of pure fat, so he drank a cup of oil. As I recall, his liver went berserk trying to put out enough bile to break down the fat and he felt ill for days afterwards.

NannyState

Fat refreshes! Fat satisfies! Fat keeps you feeling young!

Kaylee

... gonna vom.

Guest

What an amazing actor...Shia Labouf aint got nothin on this guy!

NannyState

I think that guy has a future in porn.

hotstepper

real men don't drink soda.

jibbly

Aw, you were gonna drink the fat!

mrguy

that's worse than 2 girls 1 cup

valeriob

That was really nasty. I drink diet coke anyway- have they discovered the 9 types of future cancers it will cause yet?

Shinobi Shaw

Dude, if you're going to drink Soda, drink regular.

Diet Coke has aspartame and it's artificial sugary elements impeded certain functions (like the breakdown of sugar) to slow down.