Woman Sues Publishing Company Over Sexist Sales Culture

112509lorna.jpg Exhortations to "Close the deal you c---" and "Stop being a f---ing p----y" are allegedly commonplace at GDS International, which is being sued by a 26-year-old Egyptian-American female employee for an unspecified sum. Lobna Abdelrehim is alleging "discrimination" based on gender and religion, as well as "retaliation" for opposing discrimination in the workplace—her lawyer Jack Tuckner tells the Post that GDS's publishing sales culture is "an extreme sort of jock fraternity ethos that's really unfathomable in this day and age. The bosses are all aware of it, and they could care less. It's like a throwback into the 1950s."

When Abdelrehim (left) started working at GDS in 2007, she was given "overtly sexist and demeaning sales propaganda, exhorting women to use their feminine wiles as a sale closing technique," according to the lawsuit. One manual was entitled, "Using your SEX to Sell and the Boulevard to Bombshell Bitchiness," which included tips such as "flirt to get what [you] want" and how they "can get away with being aggressive because its sexy." Another employee who met sales targets was allegedly congratulated in staff-wide e-mails for having "popped her cherry."

Abdelrehim, who is Muslim, also claims the office culture is brazenly anti-Islamic. At one holiday party, she was given the prize for the female employee "Most Allergic to Conservative Clothing." Her lawyer tells the Daily News, "She's beautiful and she's modern, but she's dressed in very professional attire. She certainly doesn't cover it up, but she's not wearing a burka." Another party invited staffers to a charity chest waxing, encouraging female employees to wax their managers.

When Abdelrehim complained to human resources, she says she was demoted almost immediately, and told she'd be fired if her sales didn't improve to "an unrealistic" level. She still works at GDS, but her lawyer says "they have told her she's pretty much doomed." You can bet the GDS holiday party's going to be a tad awkward this year.

Email This Entry


Comments (17) [rss]

Let's go to Dorrian's brah!!! WOOOOOOO!

Salespeople - objectively the worst people in the world.

let me introduce you to real estate agents, lawyers, HR, drug dealers, and terrorists.

ans bankers, whose greatest joy is taking kickbacks from financially enslaving everyone they can

Wait, why? Is this is the girl we video taped taking a dump?

You are the most ignorant commenter on this blog. Are you sure your parents aren't cousins. I know how the family likes to keep it in the family but it is ridiculous when you're the byproduct. You're racist, you're nasty and you're immature. I'm younger than you and you sound pathetic.

This is not a venue for your sick childish attention-seeking self. PATHETIC

Aren't you the one always complaining about him stalking you... yet here you are in a post that's got nothing to do with furries..

I'm over here making a family guy reference and here this idiot comes, copy and pasting this same exact comment as a reply to SEVEN other posts I've made on other stories.
What a whack job this kid is.

But she doesn't, hence the lawsuit.

Why do I get the feeling that if she had been selling successfully she wouldn't be suing anybody? And besides, if you take a salesman's job without watching Glengarry Glen Ross, you get what you deserve.

i hope she has a copy of that manual & sues them out of existence.

put that coffee down! coffee is for closers.

Surprising she is still there..

she longs for the freedom and respect of the egyptian publishing industry

Post a comment (Comment Policy)

Tips

Get your daily dose of New York first thing in the morning from our weekday newsletter, now in beta.

About Gothamist

Gothamist is a website about New York. More

Editor: Jen Chung
Publisher: Jake Dobkin

Newsmap

newsmap.jpg

Contribute

Latest Tip:

Former police officer turned NY criminal defense attorney
[more]

Latest Photo:

Subscribe

Use an RSS reader to stay up to date with the latest news and posts from Gothamist.

All Our RSS

Follow us